Photo of Dr John Byrom

Dr John Byrom

Associate Dean (MBA) Marketing (ULMS)



Reflecting his academic background in geography and marketing, John’s research interests are concerned with the relationships that exist between organisations/consumers and their broader environments; including the role of place and space in marketing and consumption decisions and experiences. The context for much of this research has been the retail sector and includes studies of locational planning, independent retailing and retail history.

He has published over 30 refereed journal articles and numerous conference papers and book chapters. His work has appeared in European Journal of Marketing, International Journal of Market Research, Journal of Business Research, Journal of Small Business and Enterprise Development, Marketing Theory, and The Service Industries Journal, amongst others. He is co-editor of the books Case Studies in Food Retailing and Distribution (Elsevier, 2019) and A Research Agenda for Place Branding (Edward Elgar, 2021).

From its foundation in 2008 until 2015 he was Academic Editor of the Journal of Place Management and Development, which is ranked as 'recognised internationally' (2*) in the Chartered Association of Business Schools' Academic Journal Guide. The journal has also been ranked in the top quartile for Business and International Management, Urban Studies, and Geography, Planning and Development in the SCImago Journal Rankings.

Further details of John's publications are available on the tab to the right, whilst citation information is available on his Google Scholar page.