Photo of Dr John Byrom

Dr John Byrom

Senior Lecturer in Marketing Marketing (ULMS)

Publications

2020

Musical taste and the creation of place-dependent capital: Manchester and the indie music field (Journal article)

Skandalis, A., Banister, E., & Byrom, J. (2020). Musical Taste and the Creation of Place-Dependent Capital: Manchester and the Indie Music Field. Sociology, 54(1), 124-141. doi:10.1177/0038038519860399

DOI: 10.1177/0038038519860399

2019

Flags, society and space: towards a research agenda for vexillgeography (Journal article)

Medway, D., Light, D., Warnaby, G., Byrom, J., & Young, C. (2019). Flags, society and space: Towards a research agenda for vexillgeography. AREA, 51(4), 689-696. doi:10.1111/area.12516

DOI: 10.1111/area.12516

The music festival as institution: Reflections from Primavera Sound (Conference Paper)

Skandalis, A., Banister, E., Byrom, J., & Daskalopoulou, A. (2019, September 13). The music festival as institution: Reflections from Primavera Sound. In 18th Colloquium on Arts, Heritage, Non-Profit and Social Marketing. University of Stirling.

How far would you go? Assessing the carbon footprint of business travel in the context of academic research activity (Chapter)

Medway, D., Warnaby, G., Byrom, J., Grimmer, M., & Abushena, R. (2019). How far would you go?: Assessing the carbon footprint of business travel in the context of academic research activity. In Public Value: Deepening, Enriching, and Broadening the Theory and Practice (pp. 336-350).

Alfred Dunhill Ltd: reconciling tradition and innovation in product and brand management (Chapter)

Lehman, K., & Byrom, J. (2019). Alfred Dunhill Ltd: reconciling tradition and innovation in product and brand management. In Marketing: An Introduction (fourth ed., pp. 250-252). Harlow: Pearson Education.

Experiential marketing and the changing nature of extraordinary experiences in post-postmodern consumer culture (Journal article)

Skandalis, A., Byrom, J., & Banister, E. (2019). Experiential marketing and the changing nature of extraordinary experiences in post-postmodern consumer culture. Journal of Business Research, 97, 43-50. doi:10.1016/j.jbusres.2018.12.056

DOI: 10.1016/j.jbusres.2018.12.056

Marketplace continuum of taste: How do music festivals act as institutions? (Conference Paper)

Skandalis, A., Banister, E., Byrom, J., & Daskalopoulou, A. (2019, June 6). Marketplace continuum of taste: How do music festivals act as institutions?. In Bringing Institutional Theory to Marketing. ISC Paris Business School, Paris.

2018

The spatial aspects of musical taste: Conceptualizing consumers’ place-dependent identity investments (Journal article)

Skandalis, A., Banister, E., & Byrom, J. (2018). The spatial aspects of musical taste. Marketing Theory, 18(2), 249-265. doi:10.1177/1470593117732464

DOI: 10.1177/1470593117732464

Case Studies in Food Retailing and Distribution (Book)

Case Studies in Food Retailing and Distribution (2019). . Elsevier. doi:10.1016/c2016-0-01487-0

DOI: 10.1016/c2016-0-01487-0

The changing nature of food retailing and distribution: Using one case to understand many (Chapter)

Byrom, J., & Medway, D. (2019). The changing nature of food retailing and distribution: Using one case to understand many. In Case Studies in Food Retailing and Distribution (pp. xxiii-xxix). Elsevier. doi:10.1016/b978-0-08-102037-1.00022-0

DOI: 10.1016/b978-0-08-102037-1.00022-0

The changing nature of food retailing and distribution: Using one case to understand many (Book)

Byrom, J., & Medway, D. (2018). The changing nature of food retailing and distribution: Using one case to understand many. doi:10.1016/B978-0-08-102037-1.00022-0

DOI: 10.1016/B978-0-08-102037-1.00022-0

2017

Spatial taste formation as a place marketing tool: the case of live music consumption (Journal article)

Skandalis, A., Byrom, J., & Banister, E. (2017). Spatial taste formation as a place marketing tool: the case of live music consumption. Journal of Place Management and Development, 10(5), 497-503. doi:10.1108/jpmd-01-2017-0009

DOI: 10.1108/jpmd-01-2017-0009

The impact of resources and strategic orientation on small retail firm performance (Journal article)

Grimmer, L., Miles, M. P., Byrom, J., & Grimmer, M. (2017). The Impact of Resources and Strategic Orientation on Small Retail Firm Performance. Journal of Small Business Management, 55, 7-26. doi:10.1111/jsbm.12368

DOI: 10.1111/jsbm.12368

2016

Paradox, tribalism and the transitional consumption experience: in light of post-postmodernism (Journal article)

Skandalis, A., Byrom, J., & Banister, E. (2016). Paradox, tribalism, and the transitional consumption experience. European Journal of Marketing, 50(7/8), 1308-1325. doi:10.1108/ejm-12-2014-0775

DOI: 10.1108/EJM-12-2014-0775

Marketplace orchestration of taste: insights from the Bridgewater Hall (Journal article)

Skandalis, A., Banister, E., & Byrom, J. (2016). Marketplace orchestration of taste: insights from the Bridgewater Hall. Journal of Marketing Management, 32(9-10), 926-943. doi:10.1080/0267257x.2016.1187196

DOI: 10.1080/0267257x.2016.1187196

2015

Brand scouting: value co-creation in the Football Manager community (Journal article)

Skandalis, A., Byrom, J., & Banister, E. (2015). Brand scouting: value co-creation in the Football Manager community. Advances in Consumer Research, 43, 409-414. Retrieved from http://acrwebsite.org/volumes/1019796/volumes/v43/NA-43

Toward a spatial theory of taste formation (Journal article)

Skandalis, A., Banister, E., & Byrom, J. (2015). Toward a spatial theory of taste formation. Advances in Consumer Research, 43, 404-408. Retrieved from http://acrwebsite.org/volumes/1019770/volumes/v43/NA-43

Collaborative marketing in a premium wine region: the role of horizontal networks (Journal article)

Lewis, G. K., Byrom, J., & Grimmer, M. (2015). Collaborative marketing in a premium wine region: the role of horizontal networks. International Journal of Wine Business Research, 27(3), 203-219. doi:10.1108/ijwbr-06-2014-0028

DOI: 10.1108/ijwbr-06-2014-0028

Alfred Dunhill Ltd: reconciling tradition and innovation in product and brand management (Chapter)

Lehman, K., & Byrom, J. (2015). Alfred Dunhill Ltd: reconciling tradition and innovation in product and brand management. In Marketing: An Introduction (third ed., pp. 230-232). Harlow: Pearson Education.

Suburban jungle (Other)

Byrom, J. (2015). Suburban jungle. In Economist (United Kingdom) (Vol. 411, Iss. 8915).

2014

Not-for-profit marketing (Chapter)

Byrom, J. (2014). Not-for-profit marketing. In N. Lee, A. Farrell, & C. Cooper (Eds.), Wiley Encyclopedia of Management Third Edition (Vol. 9: Marketing, pp. 374). Chichester: John Wiley & Sons.

Retail franchising (Chapter)

Byrom, J. (2014). Retail franchising. In N. Lee, A. Farrell, & C. Cooper (Eds.), Wiley Encyclopedia of Management, Third Edition (Vol. 9: Marketing, pp. 439). Chichester: John Wiley & Sons.

2012

Editorial (Other)

Parker, C., Roberts, G., Quin, S., & Byrom, J. (2012). Editorial. In Journal of Place Management and Development (Vol. 5, Iss. 3). Emerald. doi:10.1108/jpmd.2012.35505caa.001

DOI: 10.1108/jpmd.2012.35505caa.001

Editorial (Other)

Parker, C., Byrom, J., Roberts, G., & Quin, S. (2012). Editorial. In Journal of Place Management and Development (Vol. 5, Iss. 2). Emerald. doi:10.1108/jpmd.2012.35505baa.001

DOI: 10.1108/jpmd.2012.35505baa.001

Alfred Dunhill Ltd: reconciling tradition and innovation in product and brand management (Chapter)

Lehman, K., & Byrom, J. (2012). Alfred Dunhill Ltd: reconciling tradition and innovation in product and brand management. In Marketing: An Introduction (second ed., pp. 224-226). Harlow: Pearson Education.

2011

Editorial (Other)

Parker, C., Byrom, J., Roberts, G., & Quin, S. (2011). Editorial. In Journal of Place Management and Development (Vol. 4, Iss. 3). Emerald. doi:10.1108/jpmd.2011.35504caa.001

DOI: 10.1108/jpmd.2011.35504caa.001

Deconstructing the notion of blame in corporate failure (Journal article)

Pal, J., Medway, D., & Byrom, J. (2011). Deconstructing the notion of blame in corporate failure. Journal of Business Research, 64(10), 1043-1051. doi:10.1016/j.jbusres.2010.11.001

DOI: 10.1016/j.jbusres.2010.11.001

2010

Editorial (Other)

Parker, C., Byrom, J., Roberts, G., & Quin, S. (2010). Editorial. In Journal of Place Management and Development (Vol. 3, Iss. 3). Emerald. doi:10.1108/jpmd.2010.35503caa.001

DOI: 10.1108/jpmd.2010.35503caa.001

Editorial (Other)

Parker, C., Roberts, G., & Byrom, J. (2010). Editorial. In Journal of Place Management and Development (Vol. 3, Iss. 2). Emerald. doi:10.1108/jpmd.2010.35503baa.001

DOI: 10.1108/jpmd.2010.35503baa.001

Editorial (Other)

Parker, C., Roberts, G., & Byrom, J. (2010). Editorial. In Journal of Place Management and Development (Vol. 3, Iss. 1). Emerald. doi:10.1108/jpmd.2010.35503aaa.001

DOI: 10.1108/jpmd.2010.35503aaa.001

2009

On diversity, “localness" and reputation (Other)

Byrom, J. (2009). On diversity, “localness? and reputation. In Journal of Place Management and Development (Vol. 2, Iss. 2). Emerald. doi:10.1108/jpmd.2009.35502baa.001

DOI: 10.1108/jpmd.2009.35502baa.001

Coopers Brewery: heritage and innovation within a family firm (Journal article)

Byrom, J., & Lehman, K. (2009). Coopers Brewery: heritage and innovation within a family firm. Marketing Intelligence & Planning, 27(4), 516-523. doi:10.1108/02634500910964074

DOI: 10.1108/02634500910964074

The elusive written contract: dependence, conflict, power and opportunism within the Australian food industry (Chapter)

Parker, M., & Byrom, J. (2009). The elusive written contract: dependence, conflict, power and opportunism within the Australian food industry. In A. Lindgreen, M. Hingley, & J. Vanhamme (Eds.), The Crisis of Food Brands: Sustaining Safe, Innovative and Competitive Food Supply (pp. 293-309). Farnham: Gower.

Alfred Dunhill Ltd: reconciling tradition and innovation in product and brand management (Chapter)

Lehman, K., & Byrom, J. (2009). Alfred Dunhill Ltd: reconciling tradition and innovation in product and brand management. In Marketing: An Introduction (pp. 228-230). Harlow: Pearson Education.

Town centre management models: a European perspective (Journal article)

Coca-Stefaniak, J. A., Parker, C., Quin, S., Rinaldi, R., & Byrom, J. (2009). Town centre management models: A European perspective. Cities, 26(2), 74-80. doi:10.1016/j.cities.2008.12.001

DOI: 10.1016/j.cities.2008.12.001

2008

Editorial (Other)

Parker, C., Byrom, J., Quin, S., & Roberts, G. (2008). Editorial. In Journal of Place Management and Development (Vol. 1, Iss. 3). Emerald. doi:10.1108/jpmd.2008.35501cac.001

DOI: 10.1108/jpmd.2008.35501cac.001

Revisiting retail internationalisation: drivers, impediments and business strategy (Journal article)

Evans, J., Bridson, K., Byrom, J., & Medway, D. (2008). Revisiting retail internationalisation. International Journal of Retail & Distribution Management, 36(4), 260-280. doi:10.1108/09590550810862679

DOI: 10.1108/09590550810862679

2007

The Boag’s Centre for Beer Lovers: building brand with a corporate museum (Chapter)

Rentschler, R., & Hede, A. -M. (n.d.). Museum Marketing. Routledge. doi:10.4324/9780080550428

Perceptions of the Andalusian independent retail sector (Journal article)

Parker, C., Gimenez, R. Y., Stefaniak, J. A. C., & Byrom, J. (2007). Perceptions of the Andalusian independent retail sector. International Journal of Business and Globalisation, 1(1), 125. doi:10.1504/ijbg.2007.013723

DOI: 10.1504/IJBG.2007.013723

2006

A comment on "A Lleyn sweep for local sheep? Breed societies and the geographies of Welsh livestock" (Journal article)

Letters to the Editor (2006). Environment and Planning A: Economy and Space, 38(12), 2377-2383. doi:10.1068/a39263

DOI: 10.1068/a39263

Analysing retail failure from an historical perspective: a case study of A Goldberg & Sons plc (Journal article)

Pal, J., Medway, D., & Byrom, J. (2006). Analysing retail failure from an historical perspective: A case study of A. Goldberg & Sons plc. The Service Industries Journal, 26(5), 513-535. doi:10.1080/02642060600722817

DOI: 10.1080/02642060600722817

2005

More than one bite of the cherry: a study of UK grocery retailers' attempts to influence the retail planning policy-making process (Journal article)

Pal, J., & Byrom, J. (2005). More than one bite of the cherry: a study of UK grocery retailers' attempts to influence the retail planning policy-making process. Journal of Public Affairs, 5(2), 136-149. doi:10.1002/pa.15

DOI: 10.1002/pa.15

2004

Small independent retail firms and locational decision-making: outdoor leisure retailing by the crags (Journal article)

Pioch, E., & Byrom, J. (2004). Small independent retail firms and locational decision-making: outdoor leisure retailing by the crags. Journal of Small Business and Enterprise Development, 11(2), 222-232. doi:10.1108/14626000410537164

DOI: 10.1108/14626000410537164

Cyber solutions to remote problems? Online trading in British Overseas Territories – a review and research agenda (Journal article)

Byrom, J., & Medway, D. (2004). Cyber Solutions to Remote Problems? Online Trading in British Overseas Territories – A Review and Research Agenda. The International Review of Retail, Distribution and Consumer Research, 14(1), 71-82. doi:10.1080/0959396032000154301

DOI: 10.1080/0959396032000154301

2003

The five Ss of retail operations: a model and tool for improvement (Journal article)

Pal, J. W., & Byrom, J. W. (2003). The five Ss of retail operations: a model and tool for improvement. International Journal of Retail & Distribution Management, 31(10), 518-528. doi:10.1108/09590550310497049

DOI: 10.1108/09590550310497049

2002

Towards a healthy high street: developing mentoring schemes for smaller retailers (Journal article)

Hudson-Davies, R., Parker, C., & Byrom, J. (2002). Towards a healthy high street: developing mentoring schemes for smaller retailers. Industrial and Commercial Training, 34(7), 248-255. doi:10.1108/00197850210447237

DOI: 10.1108/00197850210447237

Towards a healthy high street: identifying skills needs in small independent retailers (Journal article)

Byrom, J., Parker, C., & Harris, J. (2002). Towards a healthy high street: identifying skills needs in small independent retailers. Education + Training, 44(8/9), 413-420. doi:10.1108/00400910210449259

DOI: 10.1108/00400910210449259

2001

Issues of provision and “remoteness” in rural food retailing - A case study of the southern Western Isles of Scotland (Journal article)

Byrom, J., Medway, D., & Warnaby, G. (2001). Issues of provision and “remoteness” in rural food retailing - A case study of the southern Western Isles of Scotland. British Food Journal, 103(6), 400-413. doi:10.1108/00070700110400398

DOI: 10.1108/00070700110400398

The role of loyalty card data within local marketing initiatives (Journal article)

Byrom, J. (2001). The role of loyalty card data within local marketing initiatives. International Journal of Retail & Distribution Management, 29(7), 333-342. doi:10.1108/09590550110394234

DOI: 10.1108/09590550110394234

Exploring the geographical dimension in loyalty card data (Journal article)

Byrom, J., Hernández, T., Bennison, D., & Hooper, P. (2001). Exploring the geographical dimension in loyalty card data. Marketing Intelligence & Planning, 19(3), 162-170. doi:10.1108/02634500110391708

DOI: 10.1108/02634500110391708

The use of geographical data and information in retail locational planning (Journal article)

Byrom, J. W., Bennison, D. J., Hernández, T., & Hooper, P. D. (2001). The use of geographical data and information in retail locational planning. Journal of Targeting, Measurement and Analysis for Marketing, 9(3), 219-229. doi:10.1057/palgrave.jt.5740017

DOI: 10.1057/palgrave.jt.5740017

Power, policy networks and planning: the involvement of major grocery retailers in the formulation of Planning Policy Guidance Note 6 since 1988 (Journal article)

Pal, J., Bennison, D., Clarke, I., & Byrom, J. (2001). Power, policy networks and planning: the involvement of major grocery retailers in the formulation of Planning Policy Guidance Note 6 since 1988. The International Review of Retail, Distribution and Consumer Research, 11(3), 225-246. doi:10.1080/09593960122876

DOI: 10.1080/09593960122876

2000

Training the independent retailer: an audit of training needs, materials and systems (Journal article)

Byrom, J., Harris, J., & Parker, C. (2000). Training the independent retailer: an audit of training needs, materials and systems. Journal of European Industrial Training, 24(7), 366-374. doi:10.1108/03090590010377727

DOI: 10.1108/03090590010377727

Towards A Healthy High Street: Training the Independent Retailer (Book)

Parker, C., & Byrom, J. (Eds.) (2000). Towards A Healthy High Street: Training the Independent Retailer. Manchester: The Manchester Metropolitan University.

The effect of personalisation on mailed questionnaire response rates (Journal article)

Byrom, J., & Bennison, D. (2000). Research Note: The Effect of Personalisation on Mailed Questionnaire Response Rates. International Journal of Market Research, 42(3), 1-2. doi:10.1177/147078530004200307

DOI: 10.1177/147078530004200307