Professor Liz Parsons PhD
Chair in Marketing Marketing (ULMS)
- +44 (0)151 795 3826
- Work email Elizabeth.Parsons@liverpool.ac.uk
- About
- Research
- Publications
- Teaching
- Professional Activities
Professional Activities
Summary
• Visiting Researcher
University of Sydney, Australia
Monash University, Melbourne, Australia
Dnipropetrovsk State Financial Economic Institute, Ukraine
• Consultancy work
Protobrand, Boston, USA - Data analysis, report writing and report presentation for a major American sports brand. Analysed visuals in NVivo using a metaphor analysis technique
Lexis PR, London, UK - Report on buying and selling secondhand goods for Cash Generators, a UK chain of secondhand shops
Women and Housing to the Year 2020, Bristol, UK - Research for a government funded project, including arranging and facilitating focus groups with four diverse groups of women from in and around Bristol
• Media Engagements
Radio interview for BBC Radio 4 ‘You and Yours’, on families, food and austerity
Radio interview for Signal Radio on consumer behaviour
Series of radio interviews on ‘consumer behaviour at Christmas-time’ broadcast on ten radio stations (BBC and independent) across the UK
Editorships
- Marketing Theory (Editor-in-Chief (joint))
- Journal of Marketing Management (Editorial Advisory Board Member)
Examination Roles
- Royal Holloway, University of London, BSc Marketing (2014)
- University of Salford, BSc (UG, 2012)
- University of Hull, MSc (PGT, 2012)
- University of Leicester, MSc (PGT, 2008)
- University of Exeter, MSc (PGT, 2008)
- Liverpool Hope University College, BSc (UG, 2005)
Professional Body Memberships
- Academy of Marketing (Associate Member)
- Association For Consumer Research (Associate Member)