Photo of Mr David Cockayne

Mr David Cockayne BA, MSc, PgCHE, FHEA

Senior Lecturer, Marketing Marketing (ULMS)

Publications

2021

Chinese Football – From a State-Led Past to a Digital Future (Journal article)

Cockayne, D., Chadwick, S., & Sullivan, J. (n.d.). Chinese Football – From a State-Led Past to a Digital Future. Journal of Global Sport Management, 1-10. doi:10.1080/24704067.2021.1883212

DOI: 10.1080/24704067.2021.1883212

Whose side are we on? Balancing economic interests with social concerns through a service-thinking approach (Journal article)

Cockayne, D. (2021). Whose side are we on? Balancing economic interests with social concerns through a service-thinking approach. European Sport Management Quarterly, 21(1), 1-19. doi:10.1080/16184742.2019.1674354

DOI: 10.1080/16184742.2019.1674354

2020

Developing Digital Content for Teaching in Online and Hybrid Modes of Delivery (Internet publication)

Cockayne, D., Matthews, P., & McCall, V. (2020). Developing Digital Content for Teaching in Online and Hybrid Modes of Delivery. British Academy of Management. Retrieved from https://www.bam.ac.uk/

Submission of Evidence to the UK Government on the Disproportionate Impact of Covid-19 on Grassroots Football: An agenda to protect our game and communities. (Internet publication)

Parnell, D., Fitzpatrick, D., Cockayne, D., Drywood, E., & Widdop, P. (2020). Submission of Evidence to the UK Government on the Disproportionate Impact of Covid-19 on Grassroots Football: An agenda to protect our game and communities.. Retrieved from https://committees.parliament.uk/writtenevidence/7252/html/

Policy Brief on Responding to COVID-19 in the Liverpool City Region. Football After COVID-19: An Agenda to Protect Our Game and Our Communities (Internet publication)

Parnell, D., Cockayne, D., Drywood, E., Fitzpatrick, D., & Widdop, P. (2020). Policy Brief on Responding to COVID-19 in the Liverpool City Region. Football After COVID-19: An Agenda to Protect Our Game and Our Communities. Heseltine Institute for Public Policy, Practice and Place, University of Liverpool (UK). Retrieved from https://www.liverpool.ac.uk/

Webinar: Developing Digital Content for Hybrid Teaching and Learning (Other)

Cockayne, D., Matthews, P., & McCall, V. (2020). Webinar: Developing Digital Content for Hybrid Teaching and Learning. British Academy of Management. Retrieved from https://www.bam.ac.uk/civicrm/event/info%3Fid%3D3731%26amp%3Breset%3D1

Football Worlds: business and networks during COVID-19 (Journal article)

Parnell, D., Bond, A. J., Widdop, P., & Cockayne, D. (2020). Football Worlds: business and networks during COVID-19. Soccer and Society. doi:10.1080/14660970.2020.1782719

DOI: 10.1080/14660970.2020.1782719

Prosumption, Networks and Value during a Global Pandemic: Lockdown Leisure and COVID-19 (Journal article)

Bond, A., Widdop, P., Cockayne, D., & Parnell, D. (n.d.). Prosumption, Networks and Value during a Global Pandemic: Lockdown Leisure and COVID-19. Leisure Sciences: an interdisciplinary journal. doi:10.1080/01490400.2020.1773985

DOI: 10.1080/01490400.2020.1773985

COVID-19: the return of football fans (Journal article)

Bond, A. J., Cockayne, D., Ludvigsen, J. A. L., Maguire, K., Parnell, D., Plumley, D., . . . Wilson, R. (n.d.). COVID-19: the return of football fans. Managing Sport and Leisure, 1-11. doi:10.1080/23750472.2020.1841449

DOI: 10.1080/23750472.2020.1841449

2019

Socially Responsible Football Business: A Case Study Of Manchester City Football Club (MCFC) CSR Practice (Conference Paper)

Cockayne, D., & Jenkins, A. (2019). Socially Responsible Football Business: A Case Study Of Manchester City Football Club (MCFC) CSR Practice. In European Association of Sports Management: 27th European Sport Management Conference (pp. 308-311). Seville.

Drawing ‘Rich Pictures’ into the assessment design of business and management education. (Presentation material)

Cockayne, D., & Minten, S. (2019). Drawing ‘Rich Pictures’ into the assessment design of business and management education..

Realizing Transnational Education: A practice-based inquiry into the construction of Sino-UK spaces (Conference Paper)

Cockayne, H., & Cockayne, D. (2019). Realizing Transnational Education: A practice-based inquiry into the construction of Sino-UK spaces. In Chinese Educational Research Association (CERA) Annual Conference 2019. London.

2018

Chalk and Talk? Teaching Practice and Innovation in Transnational Education (Chapter)

Exporting Transnational Education (2018). Springer International Publishing. doi:10.1007/978-3-319-74739-2

Cloud Technology: China's e-business approach to market development - The case of Alisport (Chapter)

Cockayne, D. (2018). Cloud Technology: China's e-business approach to market development - The case of Alisport. In O. Bak (Ed.), E-business and Supply Chain Integration: Strategies and Case Studies from Industry (pp. 144-156). UK: Kogan Page.

2017

China's soccer goals will require steady development focus (Media)

Cockayne, D. C. (2017). China's soccer goals will require steady development focus. [Nikkei Asian Review].

Can European Football Compete Against China? (Media)

Cockayne, D. C. (2017). Can European Football Compete Against China?. [The Conversation]. Retrieved from https://theconversation.com/can-european-football-compete-against-china-71362

2016

China needs a new goal for soccer fans (Media)

Cockayne, D. C. (2016). China needs a new goal for soccer fans. [Nikkei Asian Review]. Retrieved from http://asia.nikkei.com/

Why China is buying European soccer clubs (Media)

Cockayne, D. C. (2016). Why China is buying European soccer clubs. [Nikkei Asian Review]. Retrieved from http://asia.nikkei.com/

Redefining B2B relationship marketing: Insight from postmodern Alibaba (Journal article)

Cockayne, D. (2016). Redefining B2B relationship marketing: Insight from postmodern Alibaba. Journal of Customer Behaviour, 15(1), 49-66. doi:10.1362/147539216x14594362873497

DOI: 10.1362/147539216x14594362873497

Location, Location, Location: Exploring macro-market influences and impacts of reshoring on operational decision-making (Conference Paper)

Cockayne, D. C., Papalexi, M., & Jordan, C. (2016). Location, Location, Location: Exploring macro-market influences and impacts of reshoring on operational decision-making. In Academy of Marketing, B2B SIG. La Sorbonne, Paris.

Business moguls seek to build a Wanda-full future for sport in China (Media)

Cockayne, D. C. (2016). Business moguls seek to build a Wanda-full future for sport in China. [The Conversation]. Retrieved from https://theconversation.com/

China’s huge punt on football needs a heart as well as deep pockets (Media)

Cockayne, D. C. (2016). China’s huge punt on football needs a heart as well as deep pockets. [The Conversation]. Retrieved from https://theconversation.com/

2014

Re-enchanting the Chinese Sport Spectator - A postmodern perspective on sport marketing in China (Conference Paper)

Cockayne, D. C. (2014). Re-enchanting the Chinese Sport Spectator - A postmodern perspective on sport marketing in China.

Communities of Friends: Alibaba’s Postmodern signal to the West (Presentation material)

Cockayne, D. C. (2014). Communities of Friends: Alibaba’s Postmodern signal to the West. Bournemouth University.