Photo of Dr David Cockayne

Dr David Cockayne PhD, MSc, BA, FHEA

Senior Lecturer Marketing Marketing (ULMS)


Selected Publications

  1. Whose side are we on? Balancing economic interests with social concerns through a service-thinking approach (Journal article - 2021)
  2. Chinese Football - From a State-Led Past to a Digital Future (Journal article - 2022)
  3. Redefining B2B relationship marketing: Insight from postmodern Alibaba (Journal article - 2016)
  4. Recruitment in elite football: a network approach (Journal article - 2023)
  5. Football Worlds: business and networks during COVID-19 (Journal article - 2020)
  6. COVID-19: the return of football fans (Journal article - 2022)