Advanced Marketing
- Study mode
- Full-time
- Part-time
- Duration
- 12 months
- 24 months
- Start date and application deadlines
-
- Start date
- September 2026
- Apply by:
- Starts on:
About this course
Get ready to take the next step in your career by becoming an expert in the latest marketing trends and challenges.
Introduction
If you already have a background in marketing but would like to improve your career prospects, this course has been designed to deepen your knowledge and meet the growing demand for specialists in advanced areas within the field.
The programme will introduce you to new cutting-edge areas vital to excel in an increasingly digitalised and competitive market, such as design thinking, data driven marketing and advanced research methods.
After successfully completing your course, you will be equipped with the fundamental skills to undertake advanced marketing management within the real-world context of contemporary organisations.
To pass the programme, you need to successfully complete six 20-credit modules and a final 60-credit applied research project or dissertation.
Please, note the structure of this programme remains subject to approval following exciting developments for our September 2025 students. This means there may be small changes to its structure before launch. If you receive an offer for this programme, you will be advised of any amendments that are made prior to the start date.
Who is this course for?
If you already have a background in marketing, but would like to access specialist and leadership roles, this programme will help develop the advanced knowledge and capabilities you need.
This course is open to those who already hold a marketing qualification or have substantial and demonstrable experience in the field.
What you'll learn
- Design thinking in marketing
- Experiential marketing
- Responsible marketing
- Advanced market research methods and insights
- Data driven marketing strategy
- Global leadership and innovation in marketing.
Accreditation
The University of Liverpool Management School is one of an elite group of institutions worldwide to hold the gold standard ‘triple-crown’ accreditation from AACSB, AMBA and EQUIS.
Accreditation in detail
AACSB
AACSB Accreditation Standards require a high quality teaching environment, a commitment to continuous improvement, and curricula responsive to the needs of businesses. This achievement means that the Management School meets specific standards of excellence. It also means it's committed to on-going improvement in delivering high quality education.
AMBA
AMBA is the highest standard of achievement in postgraduate business education. MBA students and graduates, business schools and employers all recognise it as a gold standard. AMBA's rigorous criteria and assessment process ensure that only programmes that demonstrate the highest standards in teaching, learning and curriculum design; career development and employability; and student, alumni and employer interaction achieve accreditation.
EQUIS
The School is also accredited by EQUIS, which is the leading international system of quality assessment, improvement and accreditation of higher education institutions in management and business administration. Institutions that are accredited by EQUIS must demonstrate not only high general quality in all dimensions of their activities, but also a high degree of internationalisation and corporate connections.
Course content
Discover what you'll learn, what you'll study, and how you'll be taught and assessed.
Semester one
During the first semester, you will undertake three compulsory 20-credit modules (60 credits in total).
Modules
| Compulsory modules | Credits |
|---|---|
| DESIGN THINKING IN MARKETING (ULMS570) | 20 |
| EXPERIENTIAL MARKETING (ULMS571) | 20 |
| RESPONSIBLE MARKETING (ULMS888) | 20 |
Programme details and modules listed are illustrative only and subject to change.
Semester two
During the second semester, you will undertake three compulsory modules of 20 credits each (60 credits in total).
Modules
| Compulsory modules | Credits |
|---|---|
| ADVANCED MARKET RESEARCH METHODS AND INSIGHTS (ULMS572) | 20 |
| DATA-DRIVEN MARKETING STRATEGY (ULMS573) | 20 |
| GLOBAL LEADERSHIP AND INNOVATION IN MARKETING (ULMS574) | 20 |
Programme details and modules listed are illustrative only and subject to change.
Final project
You will complete your course with a final 60-credit applied research project or dissertation.
For your final project you will be supported by an academic supervisor.
- ULMS719 Advanced Management Research
The module offers students to the ability to demonstrate the knowledge they have learned in the taught component of their MSc programme. The module is a practical platform for students to develop business analysis and strategic decision-making skills; as well as the opportunity to demonstrate the ability to research, analyse and present information coherently in order to support a recommended course of action. The individual assignment provides students with the opportunity to carry out an in-depth investigation of a management issue relevant to their MSc programme. For this assessment students are to critically evaluate and synthesise relevant theories, models and practices of management by undertaking a detailed enquiry into a programme specific area of research by undertaking an analytical literature review by using secondary data or undertaking a consulting project or undertaking an empirical investigation.
or
- ULMS790 Dissertation
This module is designed to help students develop an in-depth understanding of a topic within their chosen domain of management and business and for the student to use this knowledge to analyse a management problem or issue. A preparation phase of the module is included to provide the students with the skills necessary in problem analysis and research in order that they can undertake an independent research project. Thereafter, independent, guided study and research are used to develop both theoretical and practical critical-thinking skills, and to present research, analysis and findings. The reflective element of the dissertation gives students an opportunity to critically analyse and evaluate their experience of the learning process.
Modules
| Optional modules | Credits |
|---|---|
| ADVANCED MANAGEMENT RESEARCH (ULMS719) | 60 |
| DISSERTATION (ULMS790) | 60 |
Programme details and modules listed are illustrative only and subject to change.
Teaching and assessment
How you'll learn
On our MSc Advanced Marketing, modules are taught using the latest active learning techniques.
These include using real-world case studies from the marketing industry, authentic assessment tasks that mimic organisational marketing activities, specialised software (eg Adobe Creative Cloud), interactive participation software and lecture capture.
The main forms of teaching are face-to-face lectures and seminars, supported by learning materials, such as hand-outs and presentations.
Seminars allow for a more detailed discussion of a topic under the direction of a tutor. You are usually expected to prepare work in advance for seminars, where you may be required to submit work or give presentations.
Following semester two, you will complete a dissertation with the support of an academic supervisor. This final project will deepen your knowledge, understanding and capabilities by undertaking research in a distinct area of marketing.
Teaching time accounts for an average of 10 hours per week. However, you should anticipate an additional 24 hours of self-directed study and group work per week.
How you're assessed
To achieve your MSc qualification, you need to complete 180 credits:
- Semester One: three 20-credit modules (60 credits in total)
- Semester Two: three 20-credit modules (60 credits in total)
- Final project: 60 credits.
You must pass all the modules with a minimum grade of 50%. Subject to meeting specific criteria outlined by the University, you will graduate with a Pass, Merit or Distinction.
Assessment tasks are varied, and some may be explicitly designed to meet the learning outcomes of a particular programme of study.
You can expect to be assessed via coursework, essay, group work, (video) presentations, case studies, infographics, reports and examinations.
The weighting of individual assessment components varies across modules. You will find detailed information of this in the module specification.
Liverpool Hallmarks
We have a distinctive approach to education, the Liverpool Curriculum Framework, which focuses on research-connected teaching, active learning, and authentic assessment to ensure our students graduate as digitally fluent and confident global citizens.
The Liverpool Curriculum framework sets out our distinctive approach to education. Our teaching staff support our students to develop academic knowledge, skills, and understanding alongside our graduate attributes:
- Digital fluency
- Confidence
- Global citizenship
Our curriculum is characterised by the three Liverpool Hallmarks:
- Research-connected teaching
- Active learning
- Authentic assessment
All this is underpinned by our core value of inclusivity and commitment to providing a curriculum that is accessible to all students.
Your experience
This programme is delivered by the triple-accredited University of Liverpool Management School.
The School has a thriving international master’s community with a comprehensive, interdisciplinary programme of social and extra-curricular events and dedicated careers and employability support.
Explore where you'll study
Inside Management. A conversation with Nazia Ahmed and Professor Claire Mallanaphy
Virtual tour
Supporting your learning
From arrival to alumni, we’re with you all the way:
- Careers and employability support, including help with career planning, understanding the job market and strengthening your networking skills
- A dedicated student services team can help you get assistance with your studies, help with health and wellbeing, and access to financial advice
- Confidential counselling and support to help students with personal problems affecting their studies and general wellbeing
- Support for students with differing needs from the Disability advice and guidance team. They can identify and recommend appropriate support provisions for you.
The best thing about my programme is that it not only provides a comprehensive education in marketing but also strongly emphasises sustainability, inclusivity, and innovation. The programme aims to equip me with critical analysis, creative thinking, and contemporary marketing theory skills, which will help me become a better leader in the industry.
Chat with our students
Want to find out more about student life?
Chat with our student ambassadors and ask any questions you have.
Careers and employability
The Management School’s master’s programmes have been designed from the ground up to prepare you for success in your chosen career. We have close ties with local, national and international organisations and constantly review the content of our programmes to meet the demands of top graduate employers.
You will have access to a specialist, in-house postgraduate careers team and have access to one-to-one careers guidance, workshops, seminars, and employability initiatives.
Upon completing this programme, you could apply for a wide range of marketing, management, and leadership positions in the private, public, and not-for-profit sectors in roles such as:
- Advertising Account Executive
- Digital Marketer
- Marketing Executive
- SEO specialist
- Social Media Manager
This will be enhanced by access to guest speakers from marketing practice embedded within modules, and additional training in high-level software, such as the Adobe Creative Cloud suite.
Career support from day one to graduation and beyond
Career planning
Our campus Career Studio is a space for students and graduates to drop into and talk to a career coach. Career coaches are highly trained to help no matter what stage you are at in your career planning. You can access support to find and apply for full-time and part-time roles, placements, internships and graduate schemes. You will also find the help you need if you have a start-up idea or want to create a business plan. You can explore the world of work, prepare for job interviews, and access careers events and workshops. The Career Studio is open Monday to Friday from 10am-5pm, simply drop in at a time that works for you.
From education to employment
We develop our programmes with employers in mind. You will be supported to enhance your long-term employment prospects as you learn. We do this by exposing you to professionals, a variety of sectors and supporting you to work collaboratively with others to develop transferable skills. You are equipped with a clearer view of what to focus on in your area of interest, and to reflect on your studies. Our digital employability tools give you a tech-enhanced curriculum experience and make it easy for you to prepare for the world of work. You can use tools like the Handshake platform to connect with employers and message the Career Studio 24/7.
Networking events
You can start building good professional networks by attending events and employability activities. Our events are designed to develop your skills and expose you to many different employers, as well as to help you make contacts in your field. We help you improve your confidence when speaking to employers and give you access to unique opportunities. Our networking events also boost your understanding of the competencies and skills that employers are looking for in their recruitment process, giving you a competitive edge.