Driving innovation, inclusion and sustainability in Liverpool’s music R&D

Liverpool has always been a city that moves to its own beat – from the Mersey sound to global pop icons. Now, it’s setting the tempo for the future of music through MusicFutures, a five-year research, innovation and development programme transforming the sector across the Liverpool City Region and beyond.

Led by the University, with academic leadership from Professor Richard Koeck and Dr Mat Flynn, and delivered in partnership with Liverpool John Moores University and 27 industry collaborators, MusicFutures is funded by the Arts and Humanities Research Council (AHRC) under its Creative Clusters Programme.

Reimagining the Future of a £6.7 billion Industry

The UK music industry contributes £6.7 billion annually and supports over 210,000 jobs - yet faces growing challenges. Grassroots venues are under threat, freelancers face uncertainty, and rapid advances in AI, XR, and blockchain are reshaping the creative landscape.

MusicFutures tackles these head-on by fostering coordinated R&D, developing inclusive business models, and supporting emerging talent to build a more sustainable and equitable music ecosystem.

Collaboration and Impact

The programme unites universities, businesses, policymakers, and funders to drive innovation and economic growth. From industry engagement and cross-university collaboration to policy alignment and knowledge exchange, MusicFutures is designed to connect creativity with opportunity.

A Global Hub for Music Innovation

Formally launched in 2025, MusicFutures will deliver R&D, training, and business support to help the music industry adapt and thrive. Outcomes include mentorship and funding for emerging artists, breakthroughs in music technology, and sustainable practices focused on EDI and environmental impact.

By combining academic excellence, creative industry expertise, and AHRC backing, MusicFutures is positioning Liverpool as a global hub for music innovation — a city not only defined by its musical heritage but by its power to reinvent it.

The Liverpool City Region has a long and proud history as one of the world’s most iconic places for music. From the Beatles to the vibrant live music scene that continues to thrive today, I’m proud that this new funding will continue to build on that legacy, ensuring we remain at the cutting edge of music innovation for years to come. MusicFutures will not only elevate our cultural status on the global stage, it will also unlock new opportunities for local talent, businesses and communities – creating jobs, nurturing creativity and driving economic growth across the region.

Steve Rotheram, Mayor of the Liverpool City Region