Digital Skills 2023-24: Social Media Marketing: Instagram Masterclass

Thursday 18 April 2024 | 11:00 - 12:00

Join us for an engaging digital skills session where you'll explore the art of Social Media Marketing, with a special focus on Instagram.

The areas covered include: incorporating SEO within captions, utilising different content types, manipulating the infamous 'algorithm' for optimal engagement, and creating an effective content planner.

You'll get the chance to work on a mock brief for a real-life organisation, and there will be plenty of tips along the way for creating engaging Social Media content.

This session is part of our Digital Skills 2023-24 programme where a team of current students will deliver 13 individual sessions on a digital specialism both on-campus and virtually. Find out more at: We are also delighted to announce that if you attend 7 hours worth of Digital Skills sessions during this academic year (each session lasting 1 hour) you will automatically obtain a HEAR (Higher Education Achievement Record) accreditation for this activity. To find out more please visit:

  • Careers & Employability
  • Course/Training/Workshop

Event location

Where to attend

  • Alsop Building