Overview
This interdisciplinary project explores the mental health and environmental impacts of outdoor advertising, focusing on meat and dairy. In partnership with Adfree Cities, it combines quantitative methods, experimental design and computational modelling to generate evidence for policy change.
About this opportunity
This interdisciplinary project investigates the health and environmental impacts of outdoor advertising, with a focus on meat and dairy promotion. In partnership with Adfree Cities, the student will investigate: (1) the link between advertising exposure and mental health using large-scale secondary data and modelling; (2) how advertising shapes social norms for meat and dairy consumption; and (3) whether counter-advertising campaigns (subvertising) can shift perceptions and consumption of meat and dairy products. The student will receive advanced training in quantitative analysis, experimental design, and computational modelling*, and benefit from close collaboration with researchers and policy advocates. The project will contribute to evidence-based policy recommendations related to advertising, public health and environmental sustainability. The project will involve working closely with our non-academic partner, Adfree Cities.
Successful applicants will either (dependent on experience) complete:
– a 3.5 year fully funded PhD studentship
– a 1+3.5 year fully funded Masters (1 year), followed by the 3.5 year PhD studentship
This project will be based in the Department of Psychology at the University of Liverpool.