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UCAS code N500
Our Marketing BA (Hons) programme will provide you with a solid grounding in the main management disciplines. You will also be able to specialise in marketing, allowing you to examine how customers and consumers behave, how markets function and evolve and how firms interact with these markets.
It is an exciting time to join us, our Marketing programmes are ranked 2nd (up 6 places from last year), in the Guardian League Tables 2025. We have an overall ranking of 5th in the sector (up from 9th in the previous year) for Complete University Guide 2025. We also outperformed the sector benchmarks for all 7 question themes in NSS 2024.
*based on subject area.
The course content on these pages is for 2026 entry. The University is currently reviewing its programmes for 2027 entry. Course listings for students beginning in September 2027 will be published on our website before our Open Days on June 19 and 20. Please note, the University reserves the right to make reasonable changes, including to content, entry requirements, or fees, or to discontinue programmes. Applicants will be informed of any significant change.
Our Marketing programme contains specialist modules including digital marketing, branding, market research, relationship marketing, digital marketing and analytics, international marketing and marketing strategy which will help you develop your overall marketing skills alongside provide you with networking and employability skills. Students will learn marketing ethics, CSR and sustainability, which help our graduates develop into both outstanding and ethical marketers.
With excellent links with professional bodies, our Marketing programme will enable you to develop a high level of marketing knowledge and further your strategic thinking.
During your time at Liverpool, you will have the opportunity to meet and work with local businesses to network and build your skills which will make you stand out as a graduate and to assist you with kick-starting your career in both small and large organisations plus specialist marketing agencies.
Our Marketing BA (Hons) programme has an overall ranking of 5th in the sector, up from 9th in the previous year. (Complete University Guide 2025).
Accredited by the Chartered Institute of Marketing (CIM), our Marketing programme comes with excellent teaching and quality content as you will be taught by staff with a mixture of research and professional backgrounds.
This programme holds CIM Employability Programme status, CIM is the world’s leading professional marketing body and by recognising that our programme maps to the body’s recommended criteria, it ensures our students are best equipped to progress their knowledge and career.
You can be confident of studying a programme full of interesting and relevant content that underpins the important role that marketing plays in business and society.
The University of Liverpool Management School holds accreditation from AACSB, AMBA and EQUIS. This makes it one of an elite group of institutions worldwide to hold the gold standard triple accreditation.
Our Marketing programme is accredited by the Chartered Institute of Marketing (CIM) and Chartered Institute of Management Accountants (CIMA).
Chartered Institute of Marketing (CIM)
University of Liverpool has partnered with The Chartered Institute of Marketing (CIM) to map the content of our BA Marketing, against their unique Professional Employability Criteria – a framework of behaviours, knowledges, and skills required of today’s graduates.
CIM is the world’s leading professional marketing body and by recognising that our BA Marketing maps to the body’s recommended criteria, it ensures our students are best equipped to progress their knowledge and career.
Our BA Marketing programmes have exemptions from modules on the Level 4 Certificate in Professional Marketing and the modules on the Level 6 Diploma in Professional Marketing.
Our MSc Marketing course has a Graduate Gateway exemption from the Strategic Marketing module on the Level 6 professional qualification.
Discover what you'll learn, what you'll study, and how you'll be taught and assessed.
In your first year, you will be introduced to both the fundamentals of management studies and the basic concepts and skills necessary for a broad understanding of the marketing environment as well as the professional and academic skills needed for business.
Additionally, you will begin to understand the baseline concepts relevant to business and management and functional elements of marketing management. This is alongside being able to use introductory qualitative and quantitative techniques and communicate research findings in the areas of marketing.
Programme details and modules listed are illustrative only and subject to change.
In your second year, you will take more specialised marketing modules such as Market Research, Retail Marketing and Branding, Services Marketing alongside business-related modules to further develop your knowledge of the modern business environment.
Upon successful completion of your second year, you will be able to understand and critically evaluate knowledge of business and marketing concepts to diverse organisational contexts using plus be able to demonstrate the link between entrepreneurship, innovation and business creation from start-ups right up to large multinational organisations.
In year two, semester one, students may take one of the following optional modules: ACFI260, EBUS209, ECON254, ULMS252, ULMS259.
In semester two, students may take one of the following optional modules: MKIB225, MKIB235, MKIB253, ULMS226.
| Compulsory modules | Credits |
|---|---|
| BRANDING (MKIB202) | 15 |
| INTEGRATED MARKETING COMMUNICATIONS (MKIB257) | 15 |
| MARKET RESEARCH (MKIB256) | 15 |
| RETAIL MARKETING (MKIB230) | 15 |
| SERVICES MARKETING (MKIB255) | 15 |
| MARKETING ETHICS, SUSTAINABILITY & CSR (MKIB270) | 15 |
Programme details and modules listed are illustrative only and subject to change.
Your final year of study includes a range of modules that probe more deeply into contemporary issues and will consolidate your knowledge and understanding of marketing and management through a much greater degree of personal study and research.
Upon successful completion of your third year, you will have developed a core level of understanding and knowledge of management theory and practice and understand the key theoretical structures for studying marketing and the consumer.
In semester one students may take three of the following optional modules: ECON354, MKIB356, MKIB365, MKIB367, MKIB372, ULMS351, ULMS353.
In semester two, students may take one of the remaining optional modules.
| Compulsory modules | Credits |
|---|---|
| MARKETING AND SOCIETY (MKIB355) | 15 |
| MARKETING STRATEGY (MKIB363) | 15 |
| RELATIONSHIP MARKETING (MKIB362) | 15 |
| MARKETING & DIGITAL ANALYTICS (MKIB340) | 15 |
Programme details and modules listed are illustrative only and subject to change.
Modules are taught using the latest active learning techniques including business simulations, real-world case studies, social media, interactive participation software, lecture capture and real-time financial and business data using our Bloomberg Trading Floor. The principal forms of teaching are lectures and seminars with lectures normally being supported by material such as hand-outs and presentations.
Seminars give the opportunity for detailed discussion of a topic under the direction of a tutor. You are normally expected to prepare work in advance for seminars and may be expected to present work or give presentations from time to time. On some modules, such as quantitative techniques and IT, seminars may take the form of practical sessions using our PC suites.
All our degrees depend on you spending a good part of the week in private or group study in preparation for lectures and seminars. This involves making extensive use of the excellent library and IT facilities, just one minute’s walk away from the Management School.
You will be assessed through a combination of coursework and examinations. The exact weighting will vary from one module to another. As well as individual assignments and exams, you may also be assessed on group reports and presentations.
We have a distinctive approach to education, the Liverpool Curriculum Framework, which focuses on research-connected teaching, active learning, and authentic assessment to ensure our students graduate as digitally fluent and confident global citizens.
The Liverpool Curriculum framework sets out our distinctive approach to education. Our teaching staff support our students to develop academic knowledge, skills, and understanding alongside our graduate attributes:
Our curriculum is characterised by the three Liverpool Hallmarks:
All this is underpinned by our core value of inclusivity and commitment to providing a curriculum that is accessible to all students.
Studying with us means you can tailor your degree to suit you. Here's what is available on this course.
University of Liverpool students can choose from an exciting range of study placements at partner universities worldwide. Choose to spend a year at XJTLU in China or a year or semester at an institution of your choice.
Immerse yourself in Chinese culture on an optional additional year at Xi'an Jiaotong Liverpool University in stunning Suzhou.
Broaden your world by spending an additional year of study at a partner university abroad following your second year of study.
Take a semester of your second year of study at one of our worldwide partner institutions.
Spend a summer abroad on a study placement or research project at one of our worldwide partner institutions.
Year in industry placements give you an in-depth workplace experience where you can develop your skills and apply your learning.
If you'd like to undertake a year in industry, you can transfer to Marketing with a Year in Industry BA (Hons) during your studies, subject to meeting the academic requirements of your course.
To spend a year in industry, you'll need to secure a placement with an organisation. If you're unable to find a placement, you'll continue with the standard version of the course without a year in industry.
Every student at The University of Liverpool can study a language as part of, or alongside their degree. You can choose:
Students studying Digital and Intelligent Marketing BA at XJTLU can study this course at the University of Liverpool. Read more about Marketing BA (Hons) as part of the 2+2 programme .
The natural next step for ambitious XJTLU students who want to build a brilliant career.
Day-to-day teaching will take place in the University of Liverpool Management School; a world leading centre for management and leadership education and research and is one of an elite group of institutions worldwide to hold the gold standard ‘triple-crown’ accreditation. At the Management School, students have access to careers education, opportunities to work as well as excellent library and IT facilities, just one minute’s walk away.
From arrival to alumni, we’re with you all the way:
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The Management School has outstanding links with private and public sector organisations, with many of our graduates going onto successful careers in the subject. With a variety of different specialisms in marketing, our programme will equip you with a range of skills highly sought after by employers.
Former students find successful careers in many professions such as:
Recent employers include:
You will also be encouraged to undertake a Year in Industry as part of the four-year sandwich degree programme. You can also explore the following postgraduate opportunities here at Liverpool: