2024
Raddats, C., Roper, S., & Ashman, R. (2024). The role of services in creating brand loyalty for B2B manufacturers. Journal of Business Research, 174, 114506. doi:10.1016/j.jbusres.2024.114506DOI: 10.1016/j.jbusres.2024.114506
2023
Ashman, R., Beach, S., & Patterson, A. (2023). Is Barbie Full of It?. Journal of Customer Behaviour, 22(1), 20-30. doi:10.1362/147539223x16838127399133DOI: 10.1362/147539223x16838127399133
Contemporary Issues in Marketing and Consumer Behaviour, Third Edition (Book)
Parsons, E., Maclaran, P., Chatzidakis, A., & Ashman, R. (2023). Contemporary Issues in Marketing and Consumer Behaviour, Third Edition (3rd ed.). Routledge. doi:10.4324/9781003201151DOI: 10.4324/9781003201151
Matich, M., Parsons, E., & Ashman, R. (2023). Zine infrastructures as forms of organizing within feminist social movements. GENDER WORK AND ORGANIZATION. doi:10.1111/gwao.12970DOI: 10.1111/gwao.12970
2022
Ashman, R., Radcliffe, L., Patterson, A., & Gatrell, C. (2022). Re-ordering Motherhood and Employment: Mobilizing 'Mums Everywhere' during Covid-19. BRITISH JOURNAL OF MANAGEMENT, 33(3), 1125-1143. doi:10.1111/1467-8551.12630DOI: 10.1111/1467-8551.12630
Manifesting Feminist Marketing Futures: Undertaking A ‘Visionary’ Inventory (Chapter)
Parsons, E., Pirani, D., Ashman, R., Daskalopoulou, A., Kerrane, K., & McGouran, C. (2022). Manifesting Feminist Marketing Futures: Undertaking A ‘Visionary’ Inventory. In P. Maclaran, L. Stevens, & O. Kravets (Eds.), The Routledge Companion to Marketing and Feminism. Routledge.
Seeking Safety & Solidarity Through Self-Documentation: Debating the Power of the Self(ie) in Contemporary Feminist Culture (Chapter)
Matich, M., Ashman, R., & Parsons, E. (2022). Seeking Safety & Solidarity Through Self-Documentation: Debating the Power of the Self(ie) in Contemporary Feminist Culture. In P. Maclaran, L. Stevens, & O. Kravets (Eds.), The Routledge Companion to Marketing and Feminism. Routledge.
2021
Ashman, R., Patterson, A., & Kozinets, R. V. (2021). Netnography and design thinking: development and illustration in the vegan food industry. EUROPEAN JOURNAL OF MARKETING, 55(9), 2491-2514. doi:10.1108/EJM-02-2020-0155DOI: 10.1108/EJM-02-2020-0155
Brown, S., Patterson, A., & Ashman, R. (2021). Raising the dead: on brands that go bump in the night. JOURNAL OF MARKETING MANAGEMENT, 37(5-6), 417-436. doi:10.1080/0267257X.2020.1839121DOI: 10.1080/0267257X.2020.1839121
2020
Patterson, A., & Ashman, R. (n.d.). Getting Up, Close and Personal with Content Creators: Reflecting on the Intimacy of Netnography. In R. Kozinets, & R. Gambetti (Eds.), Netnography Unlimited. Routledge.
Special Session: Corporate Social Responsibility and AI: The Case of Fashion: An Abstract (Chapter)
Perry, P., Ashman, R., & Stalker, I. D. (2020). Special Session: Corporate Social Responsibility and AI: The Case of Fashion: An Abstract. In Enlightened Marketing in Challenging Times (pp. 143-144). Springer International Publishing. doi:10.1007/978-3-030-42545-6_36DOI: 10.1007/978-3-030-42545-6_36
2019
Matich, M., Ashman, R., & Parsons, E. (2019). #freethenipple - digital activism and embodiment in the contemporary feminist movement. CONSUMPTION MARKETS & CULTURE, 22(4), 337-362. doi:10.1080/10253866.2018.1512240DOI: 10.1080/10253866.2018.1512240
Hungry eyes How food porn affects wellbeing (Chapter)
Patterson, A., Kozinets, R., & Ashman, R. (2019). Hungry eyes How food porn affects wellbeing. In FOOD AND EXPERIENTIAL MARKETING: PLEASURE, WELLBEING, AND CONSUMPTION (pp. 229-241). Retrieved from https://www.webofscience.com/
2018
Ashman, R., Patterson, A., & Brown, S. (2018). 'Don't Forget to Like, Share and Subscribe': Digital Autopreneurs in a Neoliberal World. Journal of Business Research, 92, 474-483. doi:10.1016/j.jbusres.2018.07.055DOI: 10.1016/j.jbusres.2018.07.055
2017
The influence of image interactivity upon user engagement when using mobile touch screens (Journal article)
Perry, P., Blazquez Cano, M., Ashman, R. S., & Waite, K. (2017). The influence of image interactivity upon user engagement when using mobile touch screens. The influence of image interactivity upon user engagement when using mobile touch screens, 77, 406-412. doi:10.1016/j.chb.2017.03.042DOI: 10.1016/j.chb.2017.03.042
The Quantified Self: Self-Regulation in Cyborg Consumers (Chapter)
Ashman, R., Wolny, J., & Solomon, M. R. (2017). The Quantified Self: Self-Regulation in Cyborg Consumers. In The Routledge Companion to Consumer Behavior (pp. 208-224). Routledge. doi:10.4324/9781315526935-14DOI: 10.4324/9781315526935-14
Kozinets, R., Patterson, A., & Ashman, R. (2017). Networks of Desire: How Technology Increases Our Passion to Consume. Journal of Consumer Research, 43(5), 659-682. doi:10.1093/jcr/ucw061DOI: 10.1093/jcr/ucw061
2016
Kozinets, R., Ashman, R. S., & Patterson, A. (2016). Reflections of Self in Food Sharing Interactions and Experiences. Advances in Consumer Research.
The Marketing Book (Chapter)
Baker, M., & Hart, S. (Eds.) (n.d.). The Marketing Book. In . Routledge. doi:10.4324/9781315890005DOI: 10.4324/9781315890005
2015
Ashman, R., & Patterson, A. (2015). Seeing the Big Picture in Services Marketing Research: Infographics, SEM and Data Visualisation. Journal of Services Marketing, 29(6/7), 613-621. doi:10.1108/JSM-01-2015-0024DOI: 10.1108/JSM-01-2015-0024
Ashman, R., Solomon, M. R., & Wolny, J. (2015). An old model for a new age: Consumer decision making in participatory digital culture. Journal of Customer Behaviour, 14(2), 127-146. doi:10.1362/147539215x14373846805743DOI: 10.1362/147539215x14373846805743
Raddats, C., Burton, J., & Ashman, R. (2015). Resource configurations for services success in manufacturing companies. JOURNAL OF SERVICE MANAGEMENT, 26(1), 97-116. doi:10.1108/JOSM-12-2012-0278DOI: 10.1108/JOSM-12-2012-0278
2012
Simulating attachment to pure‐play fashion retailers (Journal article)
Ashman, R., & Vazquez, D. (2012). Simulating attachment to pure‐play fashion retailers. International Journal of Retail & Distribution Management, 40(12), 975-996. doi:10.1108/09590551211274955DOI: 10.1108/09590551211274955