Photo of Dr Rachel Ashman

Dr Rachel Ashman Ph.D

Senior Lecturer in Marketing Marketing (ULMS)

    Publications

    2021

    Netnography and design thinking: development and illustration in the vegan food industry (Journal article)

    Ashman, R., Patterson, A., & Kozinets, R. V. (2021). Netnography and design thinking: development and illustration in the vegan food industry. European Journal of Marketing, ahead-of-print(ahead-of-print). doi:10.1108/ejm-02-2020-0155

    DOI: 10.1108/ejm-02-2020-0155

    2020

    Raising the dead: on brands that go bump in the night (Journal article)

    Brown, S., Patterson, A., & Ashman, R. (2020). Raising the dead: on brands that go bump in the night. JOURNAL OF MARKETING MANAGEMENT. doi:10.1080/0267257X.2020.1839121

    DOI: 10.1080/0267257X.2020.1839121

    Getting Up, Close and Personal with Content Creators: Reflecting on the Intimacy of Netnography (Chapter)

    Patterson, A., & Ashman, R. (n.d.). Getting Up, Close and Personal with Content Creators: Reflecting on the Intimacy of Netnography. In R. Kozinets, & R. Gambetti (Eds.), Netnography Unlimited. Routledge.

    2019

    #freethenipple - digital activism and embodiment in the contemporary feminist movement (Journal article)

    Matich, M., Ashman, R., & Parsons, E. (2019). #freethenipple - digital activism and embodiment in the contemporary feminist movement. CONSUMPTION MARKETS & CULTURE, 22(4), 337-362. doi:10.1080/10253866.2018.1512240

    DOI: 10.1080/10253866.2018.1512240

    Hungry Eyes: How Food Porn Affects Wellbeing (Chapter)

    Patterson, A., Kozinets, R., & Ashman, R. (2019). Hungry Eyes: How Food Porn Affects Wellbeing. In Food and experiential marketing: Pleasure, Wellbeing and consumption. London: Routledge.

    2018

    'Don't Forget to Like, Share and Subscribe': Digital Autopreneurs in a Neoliberal World (Journal article)

    Ashman, R., Patterson, A., & Brown, S. (2018). 'Don't Forget to Like, Share and Subscribe': Digital Autopreneurs in a Neoliberal World. Journal of Business Research, 92, 474-483. doi:10.1016/j.jbusres.2018.07.055

    DOI: 10.1016/j.jbusres.2018.07.055

    2017

    The influence of image interactivity upon user engagement when using mobile touch screens (Journal article)

    Perry, P., Blazquez Cano, M., Ashman, R. S., & Waite, K. (2017). The influence of image interactivity upon user engagement when using mobile touch screens. The influence of image interactivity upon user engagement when using mobile touch screens, 77, 406-412. doi:10.1016/j.chb.2017.03.042

    DOI: 10.1016/j.chb.2017.03.042

    The Quantified Self: Self-Regulation in Cyborg Consumers (Chapter)

    Ashman, R. S., Solomon, M. R., & Wolny, J. (2017). The Quantified Self: Self-Regulation in Cyborg Consumers. In M. R. Solomon, & T. M. Lowrey (Eds.), The Routledge Companion to Consumer Behavior (pp. 208-224). Routledge.

    Networks of Desire: How Technology Increases Our Passion to Consume (Journal article)

    Kozinets, R., Patterson, A., & Ashman, R. (2017). Networks of Desire: How Technology Increases Our Passion to Consume. Journal of Consumer Research, 43(5), 659-682. doi:10.1093/jcr/ucw061

    DOI: 10.1093/jcr/ucw061

    2016

    Reflections of Self in Food Sharing Interactions and Experiences (Journal article)

    Kozinets, R., Ashman, R. S., & Patterson, A. (2016). Reflections of Self in Food Sharing Interactions and Experiences. Advances in Consumer Research.

    Quantitative Methods in Marketing (Chapter)

    Ashman, R., & Baron, S. (2016). Quantitative Methods in Marketing. In The Marketing Book. Routledge Business & Management.

    2015

    Seeing the Big Picture in Services Marketing Research: Infographics, SEM and Data Visualisation (Journal article)

    Ashman, R., & Patterson, A. (2015). Seeing the Big Picture in Services Marketing Research: Infographics, SEM and Data Visualisation. Journal of Services Marketing, 29(6/7), 613-621. doi:10.1108/JSM-01-2015-0024

    DOI: 10.1108/JSM-01-2015-0024

    An old model for a new age: Consumer decision making in participatory digital culture (Journal article)

    Ashman, R., Solomon, M. R., & Wolny, J. (2015). An old model for a new age: Consumer decision making in participatory digital culture. Journal of Customer Behaviour, 14(2), 127-146. doi:10.1362/147539215x14373846805743

    DOI: 10.1362/147539215x14373846805743

    Resource configurations for services success in manufacturing companies (Journal article)

    Raddats, C., Burton, J., & Ashman, R. (2015). Resource configurations for services success in manufacturing companies. JOURNAL OF SERVICE MANAGEMENT, 26(1), 97-116. doi:10.1108/JOSM-12-2012-0278

    DOI: 10.1108/JOSM-12-2012-0278

    2012

    Simulating Attachment to Pure-Play Fashion Retailers (Journal article)

    Ashman, R., & Vazquez, D. (2012). Simulating Attachment to Pure-Play Fashion Retailers. International Journal of Retail and Distribution Management.