Photo of Dr Katy Kerrane

Dr Katy Kerrane PhD, MA, BSc (Hons)

Lecturer in Marketing Marketing (ULMS)


Motherhood and Family consumption

My primary research interests focus on the experiences of motherhood and family consumption. Within this theme I have explored the experiences of South Asian mothers in the UK, the role of siblings within family consumption and grand-fatherhood and consumer socialisation. I am also really interested in the role that mothers play in family consumption, especially during times of uncertainty and resource scarcity (particularly Brexit, Covid). I would welcome opportunities to work with multidisciplinary partners and PhD students linked to these themes.

Research Group Membership