Dr Flora Song PhD

Lecturer in Marketing Marketing (ULMS)

Publications

2018

Is All That Glitters Gold? the Effect of Product Surface Glossiness on Consumer Judgments (Conference Paper)

Song, J. F., Yuwei, J., & Gorn, G. J. (2018). Is All That Glitters Gold? the Effect of Product Surface Glossiness on Consumer Judgments. In Advances in Consumer Research Vol. 16 (pp. 798-799). Dallas, Texas, USA: Association for Consumer Research.