Dr Flora Song PhD

Lecturer in Marketing Marketing (ULMS)

Work email Flora.Song@liverpool.ac.uk

Publications

Selected Publications

The negative handmade effect: How and why control deprivation thwarts desire for handmade products (Journal article - 2023)
Mitigating the Negative Effects of Service Failure through Customer Identification (Journal article - 2022)
The Colorful Company: Effects of Brand Logo Colorfulness on Consumer Judgments (Journal article - 2022)

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2023

The Effortful-Aloofer Effect: Why Personal Effort Decreases Word of Mouth (Conference Paper)

Huang, J. C., Song, J. F., & Jiang, Y. (2023). The Effortful-Aloofer Effect: Why Personal Effort Decreases Word of Mouth. In European Association for Consumer Research. Amsterdam, Netherlands.

Embedding employability into the Marketing curriculum- the case of a mock assessment centre (Conference Paper)

Al-Abdin, A., Song, J., McCaul, M., McGee, J., & Nelson, C. (2023). Embedding employability into the Marketing curriculum- the case of a mock assessment centre. In Academy of Marketing Conference 2023. Birmingham.

The negative handmade effect: How and why control deprivation thwarts desire for handmade products (Journal article)

Song, J. F., He, D., & Jiang, Y. (2023). The negative handmade effect: How and why control deprivation thwarts desire for handmade products. PSYCHOLOGY & MARKETING, 40(7), 1431-1445. doi:10.1002/mar.21812

DOI: 10.1002/mar.21812

2022

The Colorful Company: Effects of Brand Logo Colorfulness on Consumer Judgments (Journal article)

Song, J. F., Xu, F. K., & Jiang, Y. (2022). The Colorful Company: Effects of Brand Logo Colorfulness on Consumer Judgments. Psychology and Marketing, 39(8), 1610-1620. doi:10.1002/mar.21674

DOI: 10.1002/mar.21674

Mitigating the Negative Effects of Service Failure through Customer Identification (Journal article)

Song, J. F., Huang, J. C., & Jiang, Y. (2022). Mitigating the negative effects of service failure through customer identification. PSYCHOLOGY & MARKETING, 39(4), 715-725. doi:10.1002/mar.21615

DOI: 10.1002/mar.21615

2020

Choosing Randomly Displayed Products For Joint Consumption (Conference Paper)

Song, J., He, D., & Jiang, Y. (2020). Choosing Randomly Displayed Products For Joint Consumption. In Advances in Consumer Research Vol. 48 (pp. 1227).

Environmental Friendliness and Product Design (Conference Paper)

Song, J., Chae, B. G., & Jiang, Y. (2020). Environmental Friendliness and Product Design. In Advances in Consumer Research Vol. 48 (pp. 1216).

2019

The Effect of Sensory Incongruence on Product Preferences (Conference Paper)

Song, J., & Jiang, Y. (2019). The Effect of Sensory Incongruence on Product Preferences. In Advances in Consumer Research Vol. 47 (pp. 992).

2018

Is All That Glitters Gold? the Effect of Product Surface Glossiness on Consumer Judgments (Conference Paper)

Song, J., Jiang, Y., & Gorn, G. J. (2018). Is All That Glitters Gold? the Effect of Product Surface Glossiness on Consumer Judgments. In Advances in Consumer Research Vol. 46 (pp. 798-799).

2017

Effects of Logo Colorfulness on Consumer Judgments (Conference Paper)

Song, J., Jiang, Y., & Gorn, G. J. (2017). Effects of Logo Colorfulness on Consumer Judgments. In Advances in Consumer Research Vol. 45 (pp. 1059).

Packaging Glossiness Thwarts Perceived Food Healthiness (Conference Paper)

Song, J., Jiang, Y., Nagpal, A., & Gorn, G. J. (2017). Packaging Glossiness Thwarts Perceived Food Healthiness. In Advances in Consumer Research Vol. 45 (pp. 1060).

The Impact of Visual Glossiness on Psychological Newness and Product Judgment (Conference Paper)

Song, J., Jiang, Y., & Gorn, G. J. (2017). The Impact of Visual Glossiness on Psychological Newness and Product Judgment. In Advances in Consumer Research Vol. 45 (pp. 1060).