Photo of Professor Liz Parsons

Professor Liz Parsons PhD

Professor of Marketing Marketing (ULMS)

    Teaching

    I have taught across a range of marketing and consumer research modules over the past 16 years. Shying away from conventional textbooks I aim to ground marketing theories in everyday practice and experience using academic papers alongside case studies and real life examples. To this end I have recently designed a new module Advanced Marketing Theory I have also taught Marketing and Society, Marketing and Globalization, Contemporary Issues in Marketing and Consumer Behaviour using this approach. A second edition of my co-authored teaching text Contemporary Issues in Marketing and Consumer Behaviour is due out next year.

    I am Academic Lead for PRME (an organisation which promotes Principles for Responsible Management Education) - the role involves promoting and maintaining awareness of ethical principles across the school in both teaching and research.

    Current PhD Supervision

    Anna Balonier, working title ‘The Market of Demise: An Ethnography of the German Funeral Marketplace’

    Margaret Matich, working title ‘Fourth Wave Feminism and the Body in Contemporary Consumer Culture’

    Klara Scheurenbrand, working title ‘A Practice Theoretical Approach to Consumption: Ethnographic Insights into the Emerging Practice of Cycling in Las Palmas de Gran Canaria’


    Modules for 2020-21

    MARKETING MANAGEMENT

    Module code: ULMS869

    Role: Module Co-ordinator

    SERVICES MARKETING

    Module code: ULMS803

    Role: Module Co-ordinator

    SERVICES MARKETING

    Module code: ULMS803

    Role: Teaching