Photo of Dr Cathy McGouran

Dr Cathy McGouran PhD

Lecturer Marketing (ULMS)

    Publications

    2020

    Antecedents of value co-creation activities for online fashion brands (Journal article)

    Thomas, L., Brooks, S., & McGouran, C. (2020). Antecedents of value co-creation activities for online fashion brands. Journal of Strategic Marketing, 28(5), 384-398. doi:10.1080/0965254X.2018.1477823

    DOI: 10.1080/0965254X.2018.1477823

    Alternative paradigms for sustainability: The Maori worldview (Journal article)

    Kennedy, A. -M., McGouran, C., & Kemper, J. A. (2020). Alternative paradigms for sustainability: The Maori worldview. European Journal of Marketing, 54(4), 822-825. doi:10.1108/EJM-01-2018-0043

    DOI: 10.1108/EJM-01-2018-0043

    2016

    Enacted voluntary simplicity - exploring the consequences of requesting consumers to intentionally consume less (Journal article)

    McGouran, C., & Prothero, A. (2016). Enacted voluntary simplicity - exploring the consequences of requesting consumers to intentionally consume less. European Journal of Marketing, 50(1-2), 189-212. doi:10.1108/EJM-09-2013-0521

    DOI: 10.1108/EJM-09-2013-0521

    2015

    Simplifying Sustainably during a Crisis (Conference Paper)

    McGouran, C. (2015). Simplifying Sustainably during a Crisis. In JOURNAL OF MACROMARKETING Vol. 35 (pp. 143). Retrieved from http://gateway.webofknowledge.com/