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Marketing with a Year in Industry

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Ready to apply? You can apply for this course online now using the UCAS website. The deadline for UK students to apply for this course is 25 January 2023.

The deadline for international students is 30 June 2023.

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Use these details to apply for this course through UCAS:

  • University name: University of Liverpool
  • Course: Marketing with a Year in Industry N501
  • Location: Main site
  • Start date: 25 September 2023

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Bachelor of Arts

A Bachelor of Arts (BA Hons) is a bachelor’s degree awarded for an undergraduate programme in the arts.

Course overview

Our Marketing BA (Hons) programme will provide you with a solid grounding in the main management disciplines. You will also be able to specialise in marketing, allowing you to examine how customers and consumers behave, how markets function and evolve and how firms interact with these markets.

The University of Liverpool Management School Business, Management and Marketing subject area is ranked 25th from 119 providers, a rise of 10 places from last year. (Times Good University Guide 2023).

*based on subject area.

Introduction

Our Marketing with a Year in Industry programme contains specialist modules including digital marketing, branding, market research, relationship marketing, digital marketing and analytics, international marketing and marketing strategy which will help you develop your overall marketing skills alongside provide you with networking and employability skills. Students will learn marketing ethics, CSR and sustainability, which help our graduates develop into both outstanding and ethical marketers.

With excellent links with professional bodies, our Marketing programme will enable you to develop a high level of marketing knowledge and further your strategic thinking.

During your time at Liverpool, you will have the opportunity to meet and work with local businesses to network and build your skills which will make you stand out as a graduate and to assist you with kick-starting your career in both small and large organisations plus specialist marketing agencies.

Accredited by the Chartered Institute of Marketing (CIM) and Chartered Institute of Management Accountants (CIMA), our Marketing programme comes with excellent teaching and quality content as you will be taught by staff with a mixture of research and professional backgrounds. You can be confident of studying a programme full of interesting and relevant content that underpins the important role that marketing plays in business and society.

What you'll learn

  • Fundamentals of marketing
  • Understand the nature of the marketing environment
  • Strategic dimensions of marketing
  • Understand how customers and consumers really behave
  • Market research and how it supports marketing decisions
  • Marketing communications
  • Develop the skills to design, launch and manage a brand
  • Appreciate and be equipped with cutting edge digital marketing and marketing analytics knowledge.
  • Develop cutting edge ethical, sustainable and responsible skills.

Accreditation

The University of Liverpool Management School holds accreditation from AACSB, AMBA and EQUIS. This makes it one of an elite group of institutions worldwide to hold the gold standard triple accreditation.

Our Marketing programme is accredited by the Chartered Institute of Marketing (CIM) and Chartered Institute of Management Accountants (CIMA).

Accreditations in detail

Accreditations

The University of Liverpool Management School holds accreditation from AACSB, AMBA and EQUIS. This makes it one of an elite group of institutions worldwide to hold the gold standard triple accreditation.

Our Marketing programme is accredited by the Chartered Institute of Marketing (CIM) and Chartered Institute of Management Accountants (CIMA).

Course content

Discover what you'll learn, what you'll study, and how you'll be taught and assessed.

Year one

In your first year, you will be introduced to both the fundamentals of management studies and the basic concepts and skills necessary for a broad understanding of the marketing environment as well as the professional and academic skills needed for business.

Additionally, you will begin to understand the baseline concepts relevant to business and management and functional elements of marketing management. This is alongside being able to use introductory qualitative and quantitative techniques and communicate research findings in the areas of marketing.

Compulsory modules

BUSINESS STATISTICS (ECON154)

Credits: 15 / Semester: semester 2

The purpose of the module is to provide an introduction to business statistics for the non-specialist. The course aims to provide a broad understanding of the nature of variability and why it is an issue for managers. It will also provide students with the ability to derive and understand a variety of graphs and statistics which can be produced in Excel and which provide a means for managers to make intelligent use of statistics in the process of management and decision-making.

CONSUMER BEHAVIOUR (MKIB155)

Credits: 15 / Semester: semester 2

This module provides students with the opportunity to learn about how and why consumers and organisations select and buy services and the implications for marketing practitioners. The module is taught through lectures and seminars and is assessed through a group project, exam and individual reflection. The group project involves working with marketing students at Xi’an Jiaotong-Liverpool University (XJTLU) to use consumer behaviour theory to identify cultural differences between the UK and China and the individual reflection will give students an opportunity to reflect on this experience of cross cultural working.

ECONOMIC PRINCIPLES FOR BUSINESS AND MARKETS (ECON127)

Credits: 15 / Semester: semester 1

The aim of this module is to introduce the core principles of economics (both micro and macro), to develop models and economic perspectives relevant to business students and demonstrate how modern economics can illuminate the problems that businesses (both national and international) face on a day-to-day basis.

FUNDAMENTALS OF MARKETING (MKIB153)

Credits: 15 / Semester: semester 1

The module is an introduction to the fundamental principles of marketing. The module aims to bring contemporary marketing perspectives to life for students new to the concept of marketing. The content of the module is underpinned by marketing theory, which with an emphasis on application.

ORGANISATIONS AND MANAGEMENT (ULMS151)

Credits: 15 / Semester: semester 1

The module provides students with a grounding in practical and theoretical perspectives on historical and contemporary forms of management. It explores how organisations address their major challenges by drawing from tried and tested methods, as well as more innovative practices. Students are encouraged to question common sense assumptions about management, and to identify creative and sustainable practices in organisations.

INTRODUCTION TO THE GRADUATE RECRUITMENT PROCESS (ULMS170)

Credits: 15 / Semester: semester 2

This module aims to introduce students to the graduate recruitment process by providing them with the skills required to secure a work placement or summer internship. It also provides the opportunity to acquire, develop and apply these skills.   

PROFESSIONAL AND ACADEMIC SKILLS FOR MARKETING (MKIB115)

Credits: 15 / Semester: semester 1

​ This module aims to introduce students to the academic and professional skills they will require throughout their university career and beyond. Students will examine the tools and techniques necessary to examine and evaluate both qualitative and quantitative data and gain an understanding of how these are relevant in the modern business environment. The module will also provide an opportunity to develop key professional skills needed in the corporate environment.

INTRODUCTION TO ACCOUNTING AND FINANCE (NON-SPECIALIST) (ACFI107)

Credits: 15 / Semester: semester 2

Whether pursuing a career in marketing or in supply chain management, modern business professionals have to be well versed in the language of accounting and finance. This module aims to equip a non-specialist audience with a solid understanding of the key principles of financial reporting and management accounting. Students will first learn how firms measure and report their financial position and performance, and then engage in analysis and visualisation of real data using financial ratios. The module will also introduce students to a number of fundamental managerial decision-making techniques, such as cost-volume-profit analysis, simple costing models, budgeting, and capital investment appraisal methods.

Programme details and modules listed are illustrative only and subject to change.

Our curriculum

The Liverpool Curriculum framework sets out our distinctive approach to education. Our teaching staff support our students to develop academic knowledge, skills, and understanding alongside our graduate attributes:

  • Digital fluency
  • Confidence
  • Global citizenship

Our curriculum is characterised by the three Liverpool Hallmarks:

  • Research-connected teaching
  • Active learning
  • Authentic assessment

All this is underpinned by our core value of inclusivity and commitment to providing a curriculum that is accessible to all students.

Course options

Studying with us means you can tailor your degree to suit you. Here's what is available on this course.

Global Opportunities

University of Liverpool students can choose from an exciting range of study placements at partner universities worldwide.

What's available on this course?

Year in China

Immerse yourself in Chinese culture on an optional additional year at Xi'an Jiaotong Liverpool University in stunning Suzhou.

  • Learn Chinese
  • Study in a bustling world heritage city
  • Improve employment prospects
  • Study Chinese culture
  • 30 minutes from Shanghai
  • Learn new skills

Read more about Year at XJTLU, China

Year in industry

This course is also available without an included year in industry.

View Marketing BA (Hons)

To spend a year in industry, you'll need to secure a placement with an organisation. If you're unable to find a placement, you'll continue with the standard version of the course without a year in industry.

Language study

Every student at The University of Liverpool can study a language as part of, or alongside their degree. You can choose:

  • A dedicated languages degree
  • A language as a joint or major/ minor degree
  • Language modules (selected degrees)
  • Language classes alongside your studies

Read more about studying a language

Study as part of XJTLU 2+2

The natural next step for ambitious XJTLU students who want to build a brilliant career.

  • Spend two years at the University of Liverpool campus
  • Improve your prospects of progressing to postgraduate study at a top 100 university
  • Receive two degrees: one from XJTLU, one from the University of Liverpool
  • Get support with visas, accommodation and your career.

Read more about the 2+2 programme.

Your experience

Day-to-day teaching will take place in the University of Liverpool Management School; a world leading centre for management and leadership education and research and is one of an elite group of institutions worldwide to hold the gold standard ‘triple-crown’ accreditation. At the Management School, students have access to careers education, opportunities to work as well as excellent library and IT facilities, just one minute’s walk away.

Virtual tour

What students say...

The pedagogy and practice of the Management School provided me with all the tools I needed to develop strong skills in many areas I use daily at the House of Commons from research to communication.

Jonathon Foster, BA (Hons) Business Management with Law 2018

Careers and employability

The Management School has outstanding links with private and public sector organisations, with many of our graduates going onto successful careers in the subject. With a variety of different specialisms in marketing, our programme will equip you with a range of skills highly sought after by employers.

4 in 5 business and management students find their main activity after graduation meaningful.

Graduate Outcomes, 2018-19.

We’re committed to enhancing employability and supporting you all the way to your future career. Our innovative Careers and Employability Service will be on hand throughout your time with us to help you prepare for life after graduation.

The average earnings for Marketing with a Year in Industry graduates from the University of Liverpool Management School is £23,500 and many former students find successful careers in many professions such as Marketing Strategist, Public Relations Officer, Marketing Executive and Sales Manager for companies such as Aldi, BT, Glossybox, John Lewis, Matalan, Sky and Tesco to name a few.

Students are also encouraged to undertake a Year in Industry which is undertaken as part of the four-year sandwich degree programme. You will be supported in finding and applying for a placement in an organisation which could range from a local small and medium-sized enterprise to a global blue-chip company – the choice in yours!

Additionally, students completing undergraduate degrees at the University of Liverpool Management School often go on to undertake postgraduate programmes such as MSc Marketing, MSc Project Management and MSc Economics.

Preparing you for future success

At Liverpool, our goal is to support you to build your intellectual, social, and cultural capital so that you graduate as a socially-conscious global citizen who is prepared for future success. We achieve this by:

  • Embedding employability within your , through the modules you take and the opportunities to gain real-world experience offered by many of our courses.
  • Providing you with opportunities to gain experience and develop connections with people and organisations, including student and graduate employers as well as our global alumni.
  • Providing you with the latest tools and skills to thrive in a competitive world, including access to Handshake, a platform which allows you to create your personalised job shortlist and apply with ease.
  • Supporting you through our peer-to-peer led Careers Studio, where our career coaches provide you with tailored advice and support.

Fees and funding

Your tuition fee covers almost everything, but you may have additional study costs to consider, such as books, specialist equipment or field trips.

Tuition fees

Tuition fees cover the cost of your teaching and assessment, operating facilities such as libraries, IT equipment, and access to academic and personal support. Learn more about tuition fees, funding and student finance.

Additional costs

All students have the opportunity to spend a semester studying overseas during their second year, subject to your year one performance. If you elect to study abroad you will need to cover associated travel and living costs. University travel bursaries and subsistence grants are available.

Find out more about the additional study costs that may apply to this course.

Additional study costs

All students have the opportunity to spend a semester studying overseas during their second year, subject to your year one performance. If you elect to study abroad you will need to cover associated travel and living costs. University travel bursaries and subsistence grants are available.

Find out more about additional study costs.

Scholarships and bursaries

We offer a range of scholarships and bursaries to help cover tuition fees and help with living expenses while at university.

Scholarships and bursaries you can apply for from the United Kingdom

Entry requirements

The qualifications and exam results you'll need to apply for this course.

My qualifications are from: United Kingdom.

Your qualification Requirements

About our typical entry requirements

A levels

AAB

Narrowly missed the entry requirements on results day?

You may automatically qualify for reduced entry requirements through our contextual offers scheme.

GCSE GCSE Mathematics at grade 5/C and GCSE English at grade 4/C required.
Subject requirements

Some Level 3 qualifications are only acceptable alongside 2 A levels, please contact us for details.

BTEC Level 3 National Extended Diploma

D*D*D

BTEC qualifications must be in a Business related subject.

International Baccalaureate

35 points with no score less than 4 – International Baccalaureate Mathematical Studies is not accepted for any Management School programme in lieu of GCSE Mathematics, or Higher Level Mathematics where this is a requirement

Irish Leaving Certificate H1, H1, H2, H2, H2, H3
Scottish Higher/Advanced Higher

Scottish Advanced Highers at AAB

Welsh Baccalaureate Advanced Acceptable as A Level equivalent at grade A or B. Only acceptable with 2 A Levels,
Access 45 credits at Distinction and 15 credits at Merit in graded level 3 units in a relevant Diploma
International qualifications

Many countries have a different education system to that of the UK, meaning your qualifications may not meet our direct entry requirements. Although there is no direct Foundation Certificate route to this course, completing a Foundation Certificate, such as that offered by the University of Liverpool International College, can guarantee you a place on a number of similar courses which may interest you.

Contextual offers: reduced grade requirements

Based on your personal circumstances, you may automatically qualify for up to a two-grade reduction in the entry requirements needed for this course. When you apply, we consider a range of factors – such as where you live – to assess if you’re eligible for a grade reduction. You don’t have to make an application for a grade reduction – we’ll do all the work.

Find out more about how we make reduced grade offers.

Preferred subjects

If you narrowly miss the entry requirements, we may take your subjects into account when we have your results. Students with two or more of these subjects may be given preference if places are available.

  • Accounting
  • English Literature
  • Maths
  • Anthropology
  • English Language and Literature
  • Music
  • Archaeology
  • Environmental Studies
  • Philosophy
  • Ancient History
  • Further Maths
  • Physics
  • Biology
  • Geography
  • Psychology
  • Business Studies/ Applied
  • Geology
  • Religious Studies
  • Classics
  • Government & Politics
  • Science in Society
  • Chemistry
  • History
  • Sociology
  • Computing
  • History of Art
  • Statistics
  • Economics
  • Languages*
  • World Development
  • English Language
  • Law

*Languages include modern foreign/community languages taken as individual subjects (e.g.French, Spanish, Urdu, Gujarati) and classical languages (e.g. Biblical Hebrew, Latin, Classical Greek).

About our entry requirements

Our entry requirements may change from time to time both according to national application trends and the availability of places at Liverpool for particular courses. We review our requirements before the start of the new UCAS cycle each year and publish any changes on our website so that applicants are aware of our typical entry requirements before they submit their application.

Recent changes to government policy which determine the number of students individual institutions may admit under the student number control also have a bearing on our entry requirements and acceptance levels, as this policy may result in us having fewer places than in previous years.

We believe in treating applicants as individuals, and in making offers that are appropriate to their personal circumstances and background. For this reason, we consider a range of factors in addition to predicted grades, widening participation factors amongst other evidence provided. Therefore the offer any individual applicant receives may differ slightly from the typical offer quoted in the prospectus and on the website.

Alternative entry requirements

  • If your qualification isn't listed here, or you're taking a combination of qualifications, contact us for advice
  • Aged 20+ and without formal qualifications? The one-year Go Higher diploma qualifies you to apply for University of Liverpool arts, humanities and social sciences programmes
  • Applications from mature students are welcome.

Changes to Marketing with a Year in Industry BA (Hons)

See what updates we've made to this course since it was published. We document changes to information such as course content, entry requirements and how you'll be taught.

7 June 2022: New course pages

New course pages launched.