Brendan specialises in political and military communication. At the broadest level, he is interested in how governments and armed forces 'sell' themselves to ordinary citizens, a process that he explores through analyses of large-scale advertising and public relations campaigns and more expansive longue durée studies. Part of his work involves investigations of print, broadcast and digital media, and invites investigations of media effects. Part entails explorations of public spectacles, such as recruiting rallies, military tattoos and political oratory. This second aspect of his writing is more closely aligned with cultural studies, and in exploring it and mediated promotion he tries to bridge the gap between media and cultural studies. Brendan also produces research that is historical in nature, and has published in journals which reflect this capacity for multi-disciplinary scholarship. To date, he has reviewed work for Media History, Media, War & Conflict, British Contemporary History, Law and History Review, Corporate Communications: An International Journal and Information and Culture: A Journal of History. He also reviews annual abstracts to the International History of Public Relations Conference, an event at which he routinely speaks, and was until recently a reviewer for Mauritian Research Council grant applications. He is interested in supervising PhD students working on historical or contemporary investigations of media and war, military recruitment promotion or political communications.