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Advanced Qualitative Research Methods in Business and Management

Code: ULMS592

Credits: 20

Semester: Semester 2

This module will provide advanced qualitative research methods training in the context of business and management studies. It will provide an overview of different approaches to qualitative data analysis, consider the role of theorising in impactful qualitative research, and cover more advanced approaches (e.g., practice-based, process-based, and ethnography). The aim is to provide students with an advanced understanding of how to analyse qualitative data and write-up findings for different research questions and projects.