Research outputs
2026
Visitor activities in an imaginary country
Ashman, R., Brown, S., & Patterson, A. (2026). Visitor activities in an imaginary country. Annals of Tourism Research, 119. doi:10.1016/j.annals.2026.104194
Character over consistency: telling tales of marketing's 'She-Monsters'
Ashman, R., Brown, S., & Patterson, A. (2026). Character over consistency: telling tales of marketing's 'She-Monsters'. INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, 43(2), 420-435. doi:10.1016/j.ijresmar.2025.07.006
Twenty-five years of brand new thinking
Ashman, R., & Patterson, A. (2026). Twenty-five years of brand new thinking. MARKETING THEORY, 18 pages. doi:10.1177/14705931261440988
On mapping a marketing monstrosity: Barbie, Barbara and the reorientation of literary criticism
Ashman, R., Brown, S., & Patterson, A. (2026). On mapping a marketing monstrosity: Barbie, Barbara and the reorientation of literary criticism. Journal of Marketing Management, 42(3-4), 384-421. doi:10.1080/0267257X.2025.2498013
2025
How inclusive workplace support can unlock employment potential for UK working families
Radcliffe, L., Ashman, R., Musiyarira, H., Schaefer, A., & Heseltine Institute for Public Policy, P. A. P. (2025). How inclusive workplace support can unlock employment potential for UK working families. doi:10.17638/03172475
Beyond the Body Productive: Exploring the Transformative Potential of Self-Tracking
Spence, R., Ashman, R., Patterson, A., & Hunter-Jones, P. (2024). Beyond the Body Productive: Exploring the Transformative Potential of Self-Tracking. Sociology. doi:10.1177/00380385241297681
Leveraging Livestreaming to Enrich Influencer Marketing
Buckley, O., Ashman, R., & Haenlein, M. (2025). Leveraging Livestreaming to Enrich Influencer Marketing. California Management Review, 67(2), 111-140. doi:10.1177/00081256241300730
Abject Visualization: A Duo Auto-netnography in the Legal Online Adult Entertainment Generative AI Cyborg Context
Kozinets, R. V., & Ashman, R. (2025). Abject Visualization: A Duo Auto-netnography in the Legal Online Adult Entertainment Generative AI Cyborg Context. In Proceedings of the Annual Hawaii International Conference on System Sciences (pp. 2723-2732). doi:10.24251/hicss.2025.329
“Take back control”: exploring the relationship between neoliberal inertia and far-right populism
Davis, J. E., Parsons, E., & Ashman, R. (2025). “Take back control”: exploring the relationship between neoliberal inertia and far-right populism. Consumption Markets and Culture, 28(2), 101-123. doi:10.1080/10253866.2025.2519258
2024
Zine infrastructures as forms of organizing within feminist social movements
Matich, M., Parsons, E., & Ashman, R. (2024). Zine infrastructures as forms of organizing within feminist social movements. GENDER WORK AND ORGANIZATION, 31(3), 1049-1071. doi:10.1111/gwao.12970
The role of services in creating brand loyalty for B2B manufacturers
Raddats, C., Roper, S., & Ashman, R. (2024). The role of services in creating brand loyalty for B2B manufacturers. JOURNAL OF BUSINESS RESEARCH, 174, 13 pages. doi:10.1016/j.jbusres.2024.114506
2023
Is Barbie Full of It?
Ashman, R., Beach, S., & Patterson, A. (2023). Is Barbie Full of It?. Journal of Customer Behaviour, 22(1), 20-30. doi:10.1362/147539223x16838127399133
Contemporary Issues in Marketing and Consumer Behaviour, Third Edition
Parsons, E., Maclaran, P., Chatzidakis, A., & Ashman, R. (2023). Contemporary Issues in Marketing and Consumer Behaviour, Third Edition (3rd ed.). Routledge. doi:10.4324/9781003201151
2022
Re-ordering Motherhood and Employment: Mobilizing 'Mums Everywhere' during Covid-19
Ashman, R., Radcliffe, L., Patterson, A., & Gatrell, C. (2022). Re-ordering Motherhood and Employment: Mobilizing 'Mums Everywhere' during Covid-19. BRITISH JOURNAL OF MANAGEMENT, 33(3), 1125-1143. doi:10.1111/1467-8551.12630
2021
Netnography and design thinking: development and illustration in the vegan food industry
Ashman, R., Patterson, A., & Kozinets, R. V. (2021). Netnography and design thinking: development and illustration in the vegan food industry. EUROPEAN JOURNAL OF MARKETING, 55(9), 2491-2514. doi:10.1108/EJM-02-2020-0155
Raising the dead: on brands that go bump in the night
Brown, S., Patterson, A., & Ashman, R. (2021). Raising the dead: on brands that go bump in the night. JOURNAL OF MARKETING MANAGEMENT, 37(5-6), 417-436. doi:10.1080/0267257X.2020.1839121
2020
#Freethenipple – digital activism and embodiment in the contemporary feminist movement
Matich, M., Ashman, R., & Parsons, E. (2020). #Freethenipple – digital activism and embodiment in the contemporary feminist movement. In Gender After Gender in Consumer Culture (pp. 31-56). Taylor & Francis. doi:10.4324/9781003125501-3
Getting Up, Close and Personal with Content Creators: Reflecting on the Intimacy of Netnography
Patterson, A., & Ashman, R. (n.d.). Getting Up, Close and Personal with Content Creators: Reflecting on the Intimacy of Netnography. In R. Kozinets, & R. Gambetti (Eds.), Netnography Unlimited. Routledge.
2019
#freethenipple - digital activism and embodiment in the contemporary feminist movement
Matich, M., Ashman, R., & Parsons, E. (2019). #freethenipple - digital activism and embodiment in the contemporary feminist movement. CONSUMPTION MARKETS & CULTURE, 22(4), 337-362. doi:10.1080/10253866.2018.1512240
Hungry eyes How food porn affects wellbeing
Patterson, A., Kozinets, R., & Ashman, R. (2019). Hungry eyes How food porn affects wellbeing. In FOOD AND EXPERIENTIAL MARKETING: PLEASURE, WELLBEING, AND CONSUMPTION (pp. 229-241). Retrieved from https://www.webofscience.com/
2018
'Don't Forget to Like, Share and Subscribe': Digital Autopreneurs in a Neoliberal World
Ashman, R., Patterson, A., & Brown, S. (2018). 'Don't Forget to Like, Share and Subscribe': Digital Autopreneurs in a Neoliberal World. Journal of Business Research, 92, 474-483. doi:10.1016/j.jbusres.2018.07.055
2017
The influence of image interactivity upon user engagement when using mobile touch screens
Perry, P., Blazquez Cano, M., Ashman, R. S., & Waite, K. (2017). The influence of image interactivity upon user engagement when using mobile touch screens. The influence of image interactivity upon user engagement when using mobile touch screens, 77, 406-412. doi:10.1016/j.chb.2017.03.042
Networks of Desire: How Technology Increases Our Passion to Consume
Kozinets, R., Patterson, A., & Ashman, R. (2017). Networks of Desire: How Technology Increases Our Passion to Consume. Journal of Consumer Research, 43(5), 659-682. doi:10.1093/jcr/ucw061
THE QUANTIFIED SELF: SELF-REGULATION IN CYBORG CONSUMERS
Ashman, R., Wolny, J., & Solomon, M. R. (2017). THE QUANTIFIED SELF: SELF-REGULATION IN CYBORG CONSUMERS. In Routledge Companion to Consumer Behavior (pp. 208-224). doi:10.4324/9781315526935-14
2016
Reflections of Self in Food Sharing Interactions and Experiences
Kozinets, R., Ashman, R. S., & Patterson, A. (2016). Reflections of Self in Food Sharing Interactions and Experiences. Advances in Consumer Research.
Quantitative methods in marketing
Baron, S., & Ashman, R. (2016). Quantitative methods in marketing. In Marketing Book Seventh Edition (pp. 211-270). doi:10.4324/9781315890005
2015
Seeing the Big Picture in Services Marketing Research: Infographics, SEM and Data Visualisation
Ashman, R., & Patterson, A. (2015). Seeing the Big Picture in Services Marketing Research: Infographics, SEM and Data Visualisation. Journal of Services Marketing, 29(6/7), 613-621. doi:10.1108/JSM-01-2015-0024
An old model for a new age: Consumer decision making in participatory digital culture
Ashman, R., Solomon, M. R., & Wolny, J. (2015). An old model for a new age: Consumer decision making in participatory digital culture. Journal of Customer Behaviour, 14(2), 127-146. doi:10.1362/147539215x14373846805743
Resource configurations for services success in manufacturing companies
Raddats, C., Burton, J., & Ashman, R. (2015). Resource configurations for services success in manufacturing companies. JOURNAL OF SERVICE MANAGEMENT, 26(1), 97-116. doi:10.1108/JOSM-12-2012-0278
2012
Simulating attachment to pure-play fashion retailers
Ashman, R., & Vazquez, D. (2012). Simulating attachment to pure-play fashion retailers. International Journal of Retail and Distribution Management, 40(12), 975-996. doi:10.1108/09590551211274955
2009
Contemporary Issues in Marketing and Consumer Behaviour
Parsons, E., Maclaran, P., Chatzidakis, A., & Ashman, R. (2023). Contemporary Issues in Marketing and Consumer Behaviour. Taylor & Francis. doi:10.4324/9781003201151