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Mohamed Maher

Dr Mohamed Maher
BCom (Hons), MSc, PhD

Lecturer in Marketing & Director of Studies, MSc. Advanced Marketing
Marketing (ULMS)

Publications

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2023

2022

2020

2018

2017

The Influence of Rapport on Customer and Employee Outcomes in Value Co-Creation Settings

Maher, M. (2017). The Influence of Rapport on Customer and Employee Outcomes in Value Co-Creation Settings. Nottingham University Business School, Nottingham – UK.

Presentation material

2016

2014

Antecedents of Customers’ Helping Behaviour toward Other Customers: A C-to-C Context

Maher, M. (2014). Antecedents of Customers’ Helping Behaviour toward Other Customers: A C-to-C Context. (Cairo University).

Thesis / Dissertation