Research outputs
2026
Brand Misogyny: The Rise of Sexism and Anti-DEI Sentiment in the Marketplace
Daskalopoulou, A., & Gurrieri, L. (2026). Brand Misogyny: The Rise of Sexism and Anti-DEI Sentiment in the Marketplace. JOURNAL OF PUBLIC POLICY & MARKETING, 45(3), 258-260. doi:10.1177/07439156261441223
Self-tracking, consumption and markets: analysing current research and setting a new research agenda
Viotto, M. H., Zanette, M. C., & Daskalopoulou, A. (2026). Self-tracking, consumption and markets: analysing current research and setting a new research agenda. JOURNAL OF MARKETING MANAGEMENT, 37 pages. doi:10.1080/0267257X.2026.2615903
QUEERING MARKETING: Stirring the Field Again and Forward through Queer Theory
Pirani, D., Daskalopoulou, A., & Chan, K. N. (2026). QUEERING MARKETING: Stirring the Field Again and Forward through Queer Theory. In Routledge Companion to Critical Marketing Second Edition (pp. 118-135). doi:10.4324/9781003561347-7
2025
Brand activism vs ‘woke-washing’ and exploitation
Yannopoulou, N., & Daskalopoulou, A. (2025). Brand activism vs ‘woke-washing’ and exploitation. In Marketing Ethics and Consumer Society Practising Inclusive Responsible and Sustainable Marketing (pp. 35-49). doi:10.4324/9781003604549-4
Gender, sexuality, and marketing
Daskalopoulou, A., & Yannopoulou, N. (2025). Gender, sexuality, and marketing. In Marketing Ethics and Consumer Society Practising Inclusive Responsible and Sustainable Marketing (pp. 53-67). doi:10.4324/9781003604549-6
Marketing Ethics and Consumer Society: Practising Inclusive, Responsible and Sustainable Marketing
Daskalopoulou, A., & Yannopoulou, N. (2025). Marketing Ethics and Consumer Society: Practising Inclusive, Responsible and Sustainable Marketing. doi:10.4324/9781003604549
Marketing ethics and ethical consumers
Daskalopoulou, A., & Yannopoulou, N. (2025). Marketing ethics and ethical consumers. In Marketing Ethics and Consumer Society Practising Inclusive Responsible and Sustainable Marketing (pp. 3-17). doi:10.4324/9781003604549-2
Social and cause-related marketing
Daskalopoulou, A., & Yannopoulou, N. (2025). Social and cause-related marketing. In Marketing Ethics and Consumer Society Practising Inclusive Responsible and Sustainable Marketing (pp. 119-131). doi:10.4324/9781003604549-11
The politics of consumption and consumer activism
Daskalopoulou, A., & Yannopoulou, N. (2025). The politics of consumption and consumer activism. In Marketing Ethics and Consumer Society Practising Inclusive Responsible and Sustainable Marketing (pp. 19-33). doi:10.4324/9781003604549-3
2024
Self-Tracking among Young People: Lived Experiences, Tensions and Bodily Outcomes
Alevizou, P., Michaelidou, N., Daskalopoulou, A., & Appiah-Campbell, R. (2024). Self-Tracking among Young People: Lived Experiences, Tensions and Bodily Outcomes. SOCIOLOGY-THE JOURNAL OF THE BRITISH SOCIOLOGICAL ASSOCIATION, 58(4), 947-964. doi:10.1177/00380385231218695
Understanding the Impact of Biased Student Evaluations: An Intersectional Analysis of Academics’ Experiences in the U.K. Higher Education Context
Daskalopoulou, A. (2024). Understanding the Impact of Biased Student Evaluations: An Intersectional Analysis of Academics’ Experiences in the U.K. Higher Education Context. Studies in Higher Education.
Introduction to Sexuality in Marketing and Consumption
Daskalopoulou, A., Pirani, D., & Ostberg, J. (2025). Introduction to Sexuality in Marketing and Consumption. In SEXUALITY IN MARKETING AND CONSUMPTION (pp. 1-10). doi:10.4324/9781003454533-1
Sexuality in Marketing and Consumption: Queer Theory, Feminist Research, and Intersectionality
Daskalopoulou, A., Pirani, D., & Ostberg, J. (2024). Sexuality in Marketing and Consumption: Queer Theory, Feminist Research, and Intersectionality. doi:10.4324/9781003454533
2023
Editorial: Troubled times demand heroes: Heroic marketing and marketing heroes
Preece, C., Daskalopoulou, A., & Schau, H. (2023). Troubled times demand heroes: Heroic marketing and marketing heroes. MARKETING THEORY, 23(1), 3-9. doi:10.1177/14705931221148513
2022
Music festivals and the everyday nature of extraordinary experiences
Daskalopoulou, A., & Skandalis, A. (2022). Music festivals and the everyday nature of extraordinary experiences. In Marketing the Arts Breaking Boundaries Second Edition (pp. 126-138). doi:10.4324/9781003021766-9
The queer manifesto: Imagining new possibilities and futures for marketing and consumer research
Pirani, D., & Daskalopoulou, A. (2022). The queer manifesto: Imagining new possibilities and futures for marketing and consumer research. MARKETING THEORY, 22(2), 293-308. doi:10.1177/14705931221074723
Manifesting feminist marketing futures
Parsons, E., Pirani, D., Ashman, R., Daskalopoulou, A., Kerrane, K., & McGouran, C. (2022). Manifesting feminist marketing futures. In The Routledge Companion to Marketing and Feminism (pp. 460-476). Taylor & Francis. doi:10.4324/9781003042587-36
2021
Contemporary perspectives on charity and nonprofit arts marketing
Daskalopoulou, A., & Preece, C. (2021). Contemporary perspectives on charity and nonprofit arts marketing. In Charity Marketing (pp. 128-142). Taylor & Francis. doi:10.4324/9781003134169-7
Persistent institutional breaches: Technology use in healthcare work
Daskalopoulou, A., & Palmer, M. (2021). Persistent institutional breaches: Technology use in healthcare work. Social Science & Medicine, 114399. doi:10.1016/j.socscimed.2021.114399
2020
Transforming technology-mediated health-care services through strategic sense-giving
Daskalopoulou, A., Go Jefferies, J., & Skandalis, A. (2020). Transforming technology-mediated health-care services through strategic sense-giving. JOURNAL OF SERVICES MARKETING, 34(7), 909-920. doi:10.1108/JSM-11-2019-0452
Women’s Consumption of Pornography: Pleasure, Contestation, and Empowerment
Daskalopoulou, A., & Zanette, M. C. (2020). Women’s Consumption of Pornography: Pleasure, Contestation, and Empowerment. Sociology: the journal of the British Sociological Association, 54(5), 969-986. doi:10.1177/0038038520918847
Understanding individual voluntary giving as a practice: Implications for regional arts organisations in the UK
Moraes, C., Daskalopoulou, A., & Szmigin, I. (2020). Understanding individual voluntary giving as a practice: Implications for regional arts organisations in the UK. Sociology: the journal of the British Sociological Association, 54(1), 70-88. doi:10.1177/0038038519860376
Women Who Watch Porn: Market-Mediated Gendered Discourses and Consumption of Pornography
Zanette, M. C., & Daskalopoulou, A. (2020). Women Who Watch Porn: Market-Mediated Gendered Discourses and Consumption of Pornography. Advances in Consumer Research, 48, 168-172.
2019
Understanding technology mediation and new service provider roles in health care
Daskalopoulou, A., Keeling, K., & Jones, R. P. (2019). Understanding technology mediation and new service provider roles in health care. JOURNAL OF SERVICES MARKETING, 33(2), 245-254. doi:10.1108/JSM-11-2017-0368
Discretionary technology bootlegging tensions in institutional healthcare work
Daskalopoulou, A., Palmer, M., Keeling, K., & Pritchard-Jones, R. (2019). Discretionary technology bootlegging tensions in institutional healthcare work. New Technology, Work and Employment, 34(1), 73-89. doi:10.1111/ntwe.12133
Consumption Field Driven Entrepreneurship (CFDE): How does membership in the indie music field shape individuals’ entrepreneurial journey
Daskalopoulou, A., & Skandalis, A. (2019). Consumption Field Driven Entrepreneurship (CFDE): How does membership in the indie music field shape individuals’ entrepreneurial journey. European Journal of Marketing, 53(1), 63-82. doi:10.1108/EJM-06-2017-0424
2016
Exploring Mobile End User Development: Existing Use and Design Factors
Namoun, A., Daskalopoulou, A., Mehandjiev, N., & Xun, Z. (2016). Exploring Mobile End User Development: Existing Use and Design Factors. IEEE TRANSACTIONS ON SOFTWARE ENGINEERING, 42(10), 960-976. doi:10.1109/TSE.2016.2532873