About
Yumeng is a Lecturer (Assistant Professor) in Marketing at the University of Liverpool Management School. She has degrees in Financial Management and Applied Economics, and obtained her Ph.D. in Business and Management from Queen Mary University of London. Before joining Liverpool, she worked as a research fellow in the energy industry. Her research focuses on governance and coordination in inter-firm relationships, omni-channel systems, and platform markets. Her work has been published in European Journal of Operational Research, Journal of Business Research, Journal of the Operational Research Society, and Transportation Research Part E: Logistics and Transportation Review.