Professor Sue Bridgewater BA (Hons); MBA; PhD

Personal Statement

Chair of Marketing and Sports Business, Director of Executive Education, Co-Director of the Centre for Sports Business.

Sue joined University of Liverpool Management School from Warwick Business School after an early career was in brand management and new product management. She completed her MBA and PhD at Warwick Business School, teaching and researching in the areas of marketing strategy, international marketing and international business. Associate Fellow at Warwick Business School.

She directs Executive Education at ULMS and has designed, directed and/or taught on executive education courses for a range of blue chip clients including HSBC, IBM, Ford, Philips, Nestlé, Prudential, Diageo, KPMG, Josoor Institute, Women in Football, the League Managers Association, Team England Cricket and UEFA.

In addition to her academic role, Sue is a member of UEFA's Research Grants and Awards panel. She has a long-standing association with the League Managers Association and has directed their Diploma course for Football Managers for over twenty years. For the past ten years, this has run at University of Liverpool Management School.