The aim of this module is to provide a coherent framework through which the structure, management and organisation of the tourism industry can be understood and the nature of tourism demand explained. The module involves a range of teaching strategies including lectures, student-led seminars and case studies. Additional material will be in the form of web-based reading and research, selected texts, journal articles and contemporary magazine and press articles. The module is assessed via an individual essay (2000 words) and an end of module examination (2 hour paper).