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About

Yudi Zhang is a Lecturer in Operations and Supply Chain Management at the University of Liverpool. She received her PhD in Operations Management from the University of Bristol and holds a Master’s degree in Business Analytics from the University of Manchester and a Bachelor’s degree in Finance from the Australian National University. Her research focuses on supply chain management, with particular emphasis on the electric vehicle market and omnichannel strategies, employing analytical modeling approaches such as game theory. Her work has appeared in leading journals, including Production and Operations Management, Omega, International Journal of Production Economics, and Decision Support Systems.