About
Dr. Sumit Malik is a Lecturer (Assistant Professor) in Marketing at ULMS. He holds a Ph.D. in Marketing (Cum Laude Distinction) and a Masters of Research Methodology in Management Science from IE Business School, Spain. In addition, he has an International Full-Time MBA from Rotterdam School of Management (RSM) Erasmus University, The Netherlands, and a Master of Business Economics (MBE) from the University of Delhi, India.
Before joining ULMS, he taught at Monash University Malaysia as full-time marketing faculty and an Adjunct faculty, teaching undergraduate, postgraduate, and doctorate students in Spain and South Korea. In 2021, Sumit received an Award for Teaching Excellence at IE Business School, Spain, and in 2022, he was awarded the School of Business Teaching Excellence Award at Monash University Malaysia. During his teaching career spanning 4+ years, Sumit has taught students of different levels and nationalities and strives to bring his real-world experience and passion for marketing to his classrooms. He particularly likes mentoring students on live projects to prepare them for employability and success.
In terms of research, he is interested in studying the psychological drivers of consumer behaviour, focusing on three areas: (a) sensory marketing, (b) sustainable food consumption and disposal, and (c) prosocial behaviour. His existing research has explored the unconscious effects of sensory cues, particularly visual and haptic stimuli, on decision making. In the realm of sustainability, he has studied the effect of consumer intuitions, subjective norms, and lay beliefs on food choices and waste behaviour. Additionally, he has examined the triggers of prosocial behaviour and donation intentions.
His research has been published in leading peer-reviewed journals such as the European Journal of Marketing, Psychology & Marketing, and Journal of Business Research. In addition, he is a reviewer in several journals including Journal of Advertising, Journal of Business Research, Psychology & Marketing and Journal of Consumer Behaviour. Through his research, he aims to contribute novel theoretical insights and address topics with a wider societal impact.
Sumit's research is phenomena-driven, informed by his 13 years of experience spanning industry and non-profit organisations. Prior to his academic career, Sumit led Pearson Education’s Research and Analytics function and served as the Country Manager for a Singapore-based boutique market research firm. He has also been a PI/ Co-PI on World Bank funded projects and managed over 30+ qualitative research projects during his stint in the industry.