About
Dr Natasha Clennell, Lecturer in Marketing at the University of Liverpool Management School (ULMS), specialises in digital marketing, innovation, and curriculum development. With 18+ years in marketing, including senior BBC roles, she later earned her doctorate at Alliance Manchester Business School. Since joining ULMS in 2020, she has led MSc programme redesigns in Marketing and introduced new courses. A Fellow of the Higher Education Academy, she integrates experiential learning and digital pedagogy into her teaching. Her research is published in top journals and presented at leading conferences. Actively engaged in industry-academic collaborations, she explores innovative marketing education to enhance graduate employability and is a strong advocate for student engagement.