This module will examine the role of the Beatles’ legacy in the evolution of Liverpool’s contemporary culture-led regeneration and heritage policies. Drawing on case studies including 2008’s European Capital of Culture, 2023 Eurovision and Liverpool’s designation as a UNESCO City of Music we will consider the inherent tensions stakeholders face when trying to balance the challenges and opportunities of being the ‘Birthplace of the Beatles’ with that of advancing the city’s future-facing, culture-led policymaking agenda.