The aim of this module is to detail the various components within an organisation that are essential for corporations to sustain entrepreneurship and engage in innovative practices. The module will explore the various corporate entrepreneurial strategies, how, why and when new business models are developed, how entrepreneurial opportunities are recognised, and value is created in firms, a culture of spin-off is created and the varied forms of innovation ownership within corporate contexts. In particular, the module will examine organisational tools to manage corporate entrepreneurship and innovation ethically and sustainably. Further, challenges and opportunities in doing corporate entrepreneurship and innovation with AI and with circular business models will be discussed. To address these goals, this module will introduce theories and principles of corporate entrepreneurship, models and trends of corporate innovation and AI-enabled approaches to corporate entrepreneurship. Special attention will be drawn to most novel research.
The pedagogical approach of this module is designed to encourage the active engagement of students in the learning process. This is done explicitly with group-work exercises such as ‘role playing corporate decision making around innovative ideas’, ‘case simulation from research-linked case snippets’, ‘brainstorming on the business news this week’ and ‘bring your own book’ in seminars. During seminars, students will work on any of these exercises and explore a topic they had been introduced to in the previous lecture. They will work together in small groups to develop their sense of community, active learning engagement with their peers, critical thinking and analytical skills. Similarly, they will be introduced to varied corporate illustrations of the concepts discussed in synchronous and asynchronous lectures. They will be given an opportunity to discuss and justify why specific concepts apply to certain corporate situations in synchronous session interactions. Further, they will also be given opportunities during seminar exercises to apply the concepts they have gathered from the synchronous and asynchronous lectures and be encouraged to examine how their critical understanding of the theories and principles of corporate entrepreneurship and innovation can be juxtaposed on practical evidence.