As the digital landscape evolves globally, the widespread use of digital data is reshaping entrepreneurship, driving innovation, and influencing business strategies. We have seen entrepreneurs leverage ‘big data’ to navigate challenges such as supply chain disruptions during the COVID-19 pandemic, utilise satellite imagery and ‘deep learning’ to identify emerging market opportunities, and employ mobile data to track trends and consumer behaviours. Moreover, social media analytics have become indispensable for crafting agile marketing campaigns and improving customer engagement. As the world progresses towards a digital-centric era, it is essential for aspiring entrepreneurs to develop data analytical skills that empower them to pioneer ground breaking business ventures and make informed decisions. This module aims to familiarise students with the opportunities and challenges of data-driven entrepreneurship and equip them with the skills necessary to harness modern technological tools, enabling them to become future leaders and innovators in the global digital economy.