The MSc in Data Science and Communication is designed for students who have an interest in the way data and data processing are shaping our communication practices as society becomes increasingly digitised. Whether you want to investigate how Big Data impact our daily decision-making practices or learn how to create innovative communication chatbots, this MSc will provide you with the necessary means to successfully navigate the Networked Society.
The programme offers state-of-the-art empirical, technical and theoretical training. You will have the opportunity to learn cutting edge computational techniques to study social behaviours at scale, alongside a deep grounding in the principles of communication studies and the social sciences. Substantial training will also be devoted to quantitative methods aimed at harnessing big data, especially when it comes to social and news media. You will learn the underpinnings of emerging communication technologies ranging from computer mediated communications to human computer interaction.
The skills developed by you as computational communication scientists are in high demand both in the private and in the third sector. As a graduate you will be qualified to work as a data analyst, data manager, or computational linguist across a variety of sectors, ranging from news media agencies and AI industries, to policy making institutions. This MSc will also provide you with advanced skills to successfully apply for a PhD programme to pursue a career in academic research.
Why Communication and Media?
Communication and Media is a close-knit community of dedicated, innovative teachers and researchers that extend a warm welcome to postgraduate taught and research students. You can benefit from a personalised approach which treats you as an individual and encourages you to become involved in the life of the department. Our approach enables a productive dialogue to be created between and amongst our postgraduate community and our staff, so that we are all engaged in the pursuit of excellent scholarship and research and, more broadly, making a contribution to the development of our field.
The Department of Communication and Media employs over 30 permanent staff who work on a wide range of interdisciplinary research on topics including: digital and social media; political communication and journalism; media history and theory; film and screen; strategic communication; cultural studies and cultural anthropology; photography; computer games; television and magazines; global entertainment, and global events. We have a strong specialism in issues of social media, screen studies, media and everyday life, and gender and sexuality, notably LGBTQ+ inclusivity across television, film, magazines and online media. Another key specialism is multimodal and critical discourse analysis, making use of large datasets and new computational and machine learning techniques to analyse communication patterns across digital platforms.
Our six master's courses draw on the expertise of our staff research groups: the Culture, Space and Memory research group houses cultural/anthropological research around memory and material cultures, photography, everyday life, media arts, mega-events and the spatial humanities, and partners with cultural organisations such as museums and galleries; the Discourse, Data and Society group brings together ground-breaking work in multimodal studies, artificial intelligence and data analytics with expertise in critical discourse studies, language and argumentation; the Media, Politics and Society group responds to urgent political challenges around the spread of misinformation and ‘fake news’, online harms, digital news audiences, democratic deliberation, human rights and climate change; the Screen and Film Studies group boasts an unusually comprehensive approach to film and screen that includes industrial and institutional aspects, stardom and performance, and encompasses Hollywood, American independent cinema, documentary, cult television, animation and virtual reality. There are also shared themes such as populism and politics, gender and sexuality, cultural labour, digital cultures and social inequalities.
These groups run regular research seminar series – currently the Liverpool Film Seminar, the Media and Politics Seminar Series, the Strategic Communication Leaders seminar series and the Keyword Conversations – in which postgraduate students are encouraged to participate.
Immerse yourself in a city known as a political and creative force. What better place to immerse yourself in the subject than Liverpool, a city with a reputation as a political and creative force, with a thriving production sector and a unique cultural heritage? The Department has close links to cultural industries and venues in the city, some of which collaborate with us in offering assessed work placements as part of our programme of study.