About
I am a Lecturer in Analytics at the University of Liverpool Management School, contributing to MSc programmes.
My research explores consumer data, geo-demographics and the geographies of gambling behaviours. I have extensive experience in analysing large-scale consumer datasets and developing data products, including the nation-wide Great Britain Gambling Behaviours Classification (GB2C).
I hold a BA in Geography with Quantitative Methods and a PhD in Social Data Science, both from University College London, where my doctoral research was funded by the Economic Social and Research Council.