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Aparna Venugopal

Dr Aparna Venugopal
B.Tech, MBA, FPM. SFHEA

Senior Lecturer in Strategic Management and Entrepreneurship
Strategy, IB and Entrepreneurship

About

I am a Senior Lecturer in Strategic Management and Entrepreneurship at the University of Liverpool Management School and a Senior Fellow of the Higher Education Academy. I work at the intersection of strategy, entrepreneurship and organisation studies. My research examines how individuals, entrepreneurs and organisations interpret and navigate strategic contradictions, particularly under conditions of unequal stakeholder power. I am interested in how framing, stakeholder relationships, identity processes and learning shape whether competing demands generate innovation, inclusion and social value or result in exclusion, disengagement and symbolic responses.
My research programme comprises three interconnected areas. The first examines how organisations respond to competing strategic and societal demands. This work encompasses organisational ambidexterity, external-stakeholder paradoxes, sustainability transitions and the tension between substantive organisational change and impression management. My research on these subjects has been published in journals including Business & Society, International Journal of Human Resource Management, Business Strategy and the Environment and Sustainable Development.
The second area examines entrepreneurship, value creation and marginality. I study how entrepreneurs frame and reconcile commercial value and wider societal impact, how stakeholders become included or marginalised, and how alternative institutions enable economic and social participation outside conventional market arrangements. This stream includes my research on Indian sanitation entrepreneurs, newcomer entrepreneuring and othering, and community-based financial institutions such as Panam Payattu. My work on entrepreneurial value and impact framing has been published in the Journal of Management Inquiry.
The third area focuses on learning, identity and agency in educational and organisational settings. I examine how learning decisions shape entrepreneurial intentions, how marginalised leaders construct knowledge and belonging, and how institutional practices can support or constrain participation. My research in this area has appeared in the Journal of Business Research and Management Learning. My current NeuroBridge Enterprise project extends this work by developing neurodiversity-informed guidance and practical tools for entrepreneurship educators. Related projects examine newcomer socialisation, inclusive leadership and changing experiences of work and employee engagement.
My research draws on quantitative, qualitative and computational methods, including surveys and structural-equation modelling, semi-structured interviews, thematic analysis, temporal approaches, collective autoethnography and topic modelling. Across these approaches, I seek to develop theoretically grounded research that also offers practical value for organisations, educators, entrepreneurs and policymakers.
Between 2023 and 2026, I served as Director of Studies for the MSc Entrepreneurship and Innovation and as Postgraduate Taught Lead for Strategy, International Business and Entrepreneurship. I led programme enhancement informed by market analysis and engagement with students, academic colleagues, professional-services teams, alumni and employers. This included expanding curricular choice, strengthening applied project pathways, developing consultancy challenges and Enhance Weeks, and increasing alumni, employer and careers engagement.
I teach entrepreneurship, innovation, corporate entrepreneurship, strategy and sustainable forms of enterprise across undergraduate and postgraduate programmes. My teaching has been recognised through University of Liverpool Management School awards for teaching excellence and student experience. I am particularly interested in inclusive assessment, experiential learning and the thoughtful use of AI and interactive technologies in management education.
Before joining Liverpool, I worked at the Dr J. Herbert Smith Centre for Technology Management and Entrepreneurship at the University of New Brunswick, Canada. My research has been supported through competitive Canadian funding, including SSHRC and MITACS. I have also been appointed to the Editorial Board of Work, Employment and Society and review for international journals across strategy, entrepreneurship, sustainability and organisation studies, including but not limited to Journal of Business Ethics, Journal of Business Research, and Ecological Economics.
I welcome opportunities to collaborate on research concerning strategic contradictions, responsible and inclusive innovation and learning, stakeholder marginality, and entrepreneurship education.

Prizes or Honours

  • Teaching and Student Experience Early Career Award (University of Liverpool Management School, 2022)
  • Certificate of Teaching Excellence (University of Liverpool Management School, 2022)