Dr Mohamed Maher BCom (Hons), MSc, PhD, AFHEA
Lecturer in Marketing and Director of Studies, MSc. Advanced Marketing Marketing (ULMS)
- Work email M.Hammad@liverpool.ac.uk
- ORCID0000-0002-5722-4705
About
Personal Statement
Dr Mohamed Maher is a Lecturer (Assistant Professor) in Marketing and the Director of Studies for the MSc. Advanced Marketing programme at the University of Liverpool Management School (ULMS). Prior to joining the University of Liverpool in March 2023, he was an Assistant Professor of Marketing within the Department of Business Administration at the Faculty of Commerce in Cairo University and also a Visiting Lecturer at Nile University, Egypt. Mohamed was awarded a PhD in Marketing in March 2022 from the University of Liverpool, where he was recipient of the prestigious ULMS PhD Studentship. He also holds a Bachelor of Commerce (BCom) degree, majoring in Business Administration and a Master's degree (MSc) in Business Administration with a focus on Marketing, both awarded from Cairo University in 2009 and 2014 respectively.
Mohamed has over 13 years of experience in teaching in Higher Education in Egypt and the UK, and has developed, led, delivered, and taught on a number of modules in Marketing at the undergraduate, postgraduate taught (MSc, MBA), and postgraduate research (DBA) levels. These include Principles of Marketing, Marketing Management, International Marketing, Sales Management, and Research Methods to name a few. He is an Associate Fellow of the Higher Education Academy (AFHEA).
Mohamed's research interests fall within the realm of services marketing and include, but are not limited to, multichannel and omnichannel service touchpoints; customer-employee service interactions; online and social media service encounters; frontline service provision; customer experience and journey; service logic, service-dominant logic, and value co-creation; service failure and recovery; using robots and AI in service delivery; and qualitative digital research methods in marketing (e.g., netnography). He has presented his work at prestigious international conferences such as the Academy of Marketing, SERVSIG, and NETNOCON.