Business Management - GenAI and Professional Work
Supervisor: Dr Atif Sarwar
Bio: I am a lecturer in Technology Management. My main research area of interest is studying technologies' sociological and ethical implications for society—particularly the intersection of technology, work, organisation, and society, and exploring the relationship between advanced technologies and social, societal, and organisational change. I am particularly interested in studying the relationship between technology and work and how technology use shapes the nature of work and organisational transformation. Recently, he has been studying the introduction of intelligent technologies such as AI in professional service firms, its impact on the work of professionals and the organisation of PSFs.
I have published in journals such as the Journal of Operations Management, Journal of Management Studies, and Organisation Studies.
Email: atif.sarwar@liverpool.ac.uk
School: Management
Department: Business Management
Module code: ULMS201
Suitable for students of: Most social science or humanities disciplines, e.g. Management, Business, Sociology
Desired experience or requirements: N/A
Places available: 2
Start dates: Session 1 (15th June 2026), Session 2 (6th July 2026)
Virtual option: Yes
Hybrid option: Yes
Project length: 4 or 8 weeks
Project description:
With the increasing use of generative artificial intelligence (GenAI) in professional work to assist with activities such as drafting, research, analysis, and professional decision-making, existing research has mainly focused on the dichotomy of automation vs augmentation of professional tasks, broadly categorising the professionals’ response as acceptance vs resistance of GenAI systems. However, less attention has been paid to the actual impact on professional expertise itself. Professionals are no longer just required to use GenAI-generated outputs in their professional decision-making but also to evaluate the GenAI-generated outputs. This demands a specific kind of professional work. This project aims to answer this gap by studying how professionals incorporate this evaluation into their professional work, in the process reshaping their professional expertise.
More specifically, studying the legal profession, the project will examine how lawyers use GenAI in their daily professional work, including legal research, advisory work, etc., and the output-evaluation methods they use and how they determine what output is valid.
This study will use qualitative methods of interviews and document analysis. The students can expect to carry out tasks involving literature review, research
Additional Requirements: N/A