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University of Liverpool and Unilever: Neural Mechanisms of Desire Across Sensory Modalities

Funding
Funded
Study mode
Full-time
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Start date
Subject area
Biological and Biomedical Sciences
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Overview

The concept of desire is central to human experience, shaping behaviour, motivation, and well-being. While scientific inquiry into desire has traditionally concentrated on ‘natural rewards’, such as food, this project seeks to broaden the scope of desire research. By deploying established neurobiological frameworks, which have been instrumental in understanding natural rewards, we aim to advance knowledge of the brain networks underpinning sensory rewards, specifically touch and smell. 

About this opportunity

Existing literature details the neurobiology of desire for natural rewards, highlighting intricate neurochemical signalling systems. Endogenous opioids, endocannabinoids, and dopaminergic circuits within the meso-cortico-limbic reward pathway orchestrate the pleasurable experiences and adaptive behaviours vital for survival. These systems motivate individuals to seek, engage in, and repeat rewarding actions, forming the basis of desire.

 

Research has identified both overlapping and distinct brain networks supporting the different stages of reward processing, anticipation (‘wanting’), outcome (‘liking’), and learning., as well as various reward types. Initial studies indicate that sensory inputs such as C-tactile afferents (optimised tactile stimulation or ‘pleasant touch’) and olfactory stimulation can activate brain reward systems. However, the unique and shared profiles of these sensory rewards, in comparison to natural rewards, remain to be fully characterised, and the processing stages for touch and smell are not well understood.

 

Objectives

The primary objective of this project is to define the neurophysiological underpinnings of discrete stages of reward processing for sensory rewards (tactile and olfactory), in relation to previously studied natural rewards.

Methodologies

  • Electroencephalographic (EEG) time-frequency analysis and source localisation
  • Functional Magnetic Resonance Imaging (fMRI) for brain activity and network connectivity
  • Activation Likelihood Estimation (ALE) meta-analysis of fMRI studies
  • Subjective measures

Further reading

Berridge, K. C., & Kringelbach, M. L. (2015). Pleasure systems in the brain. Neuron, 86(3), 646-664.

Berridge, K. C., Robinson, T. E., & Aldridge, J. W. (2009). Dissecting components of reward:‘liking’,‘wanting’, and learning. Current opinion in pharmacology, 9(1), 65-73.

Liu, X., Hairston, J., Schrier, M., & Fan, J. (2011). Common and distinct networks underlying reward valence and processing stages: a meta-analysis of functional neuroimaging studies. Neuroscience &BiobehavioralReviews, 35(5), 1219-1236.

Greco, A., Guidi, A., Bianchi, M., Lanata, A., Valenza, G., & Scilingo, E. P. (2019). Brain dynamics induced by pleasant/unpleasant tactile stimuli conveyed by different fabrics. IEEE journal of biomedical and health informatics, 23(6), 2417-2427.

Singh, H., Bauer, M., Chowanski, W., Sui, Y., Atkinson, D., Baurley, S., … & Bianchi-Berthouze, N. (2014). The brain’s response to pleasant touch: An EEG investigation of tactile caressing. Frontiers in human neuroscience, 8, 893.

Rolls, E. T., Kringelbach, M. L., & De Araujo, I. E. (2003). Different representations of pleasant and unpleasant odours in the human brain. European Journal of Neuroscience, 18(3), 695-703.

Zou, L. Q., van Hartevelt, T. J., Kringelbach, M. L., Cheung, E. F., & Chan, R. C. (2016). The neural mechanism of hedonic processing and judgment of pleasant odors: An activation likelihood estimation meta-analysis. Neuropsychology, 30(8), 970.

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Who is this for?

These studentships are available to applicants that are eligible for home fees only.

Applicants must have obtained, or be about to obtain, a First or Upper Second class UK honours degree, or the equivalent qualifications gained outside the UK, in an appropriate area.

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How to apply

  1. 1. Contact supervisors

    Please apply via this link: https://unidla.org/apply/. You should follow all instructions in the form on this webpage.

    Anonymised applications will be reviewed by a panel of academic staff following the closing date.

    Guidance for applicants is available here: https://unidla.org/unidla-guidance-for-applicants/.

    Successful applicants only will be advised to submit a formal application through the University of Liverpool Application Portal at the relevant time.

    Supervisor title and name Email address Staff profile URL
    Dr Carl Roberts Carl.roberts@liverpool.ac.uk https://www.liverpool.ac.uk/people/carl-roberts
    Dr Nick Fallon n.b.fallon@liverpool.ac.uk https://www.liverpool.ac.uk/people/nicholas-fallon
  2. 2. Prepare your application documents

    You may need the following documents to complete your online application:

    • University transcripts and degree certificates to date
    • Passport details
    • A personal statement
    • Names and contact details of two referees.
  3. 3. Apply

    Finally, register and apply online. You'll receive an email acknowledgment once you've submitted your application. We'll be in touch with further details about what happens next.

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Funding your PhD

This project is funded by University of Liverpool and Unilever for Home students.

Stipend

Students will receive a tax-free stipend for each year of study. The stipend amount will be the UKRI minimum rates (£21,805 for 2026/27).

Tuition fees

All home tuition fees will be fully covered by the studentship.

Research Training and Support Grant (RTSG)

A generous allowance will be provided for research consumables and for attending UK and international conferences, and specialist training, as required.

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Contact us

Have a question about this research opportunity or studying a PhD with us? Please get in touch with us, using the contact details below, and we’ll be happy to assist you.

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