This module aims to give students real-world experience by simulating the work they might do for a sports organisation. Throughout the semester, students will tackle a complex case study, ultimately delivering a professional report and presentation tailored to senior executives. For the eSports Business MSc cohort, the module incorporates eSports-specific datasets including streaming analytics and tournament performance data. For the Sports Business and Analytics MSc cohort, case studies and datasets are drawn from the broader sports analytics landscape.