This module provides students with a comprehensive foundation in AI, machine learning, and big data analytics, focusing on their application in economics, business, and data science. Students will learn state-of-the-art machine learning techniques, including LASSO, Random Forests, and Deep Learning, and gain hands-on experience in implementing these methods using Python. The module also introduces SQL, teaching students how to access, query, and manipulate data from a SQL server using Python libraries. The module emphasises both technical proficiency and real-world application, equipping students with critical data analysis skills that are highly valued in research, finance, and data-driven industries.