This module is designed for business combined degree students on the 50% or 25% pathway. It introduces them to four key functions of business: human resource management, marketing operations and finance. Students will build knowledge of the common tools and techniques used in each functional area.
This second part of the module builds on the first part; the emphasis is on operational rather than purely functional or technical aspects of key functions. Students will explore the inter-relationship between the functions, looking at how major decisions in organisations have human resource management, operational, marketing and financial implications.