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Module Details
The information contained in this module specification was correct at the time of publication but may be subject to change, either during the session because of unforeseen circumstances, or following review of the module at the end of the session. Queries about the module should be directed to the member of staff with responsibility for the module.
Title RESEARCH METHODS FOR STRATEGIC COMMUNICATION
Code COMM504
Coordinator Dr RV Palmieri
Communication and Media
Rudi.Palmieri@liverpool.ac.uk
Year CATS Level Semester CATS Value
Session 2017-18 Level 7 FHEQ Second Semester 20

Aims

The module aims at:

  • introducing students to the principles and methods communication research
  • give students the necessary anaytical and methodological skills to develop their dissertation
  • highlight the importance of research ethics

Learning Outcomes

Understanding of the importance of rigorous methods in scientific research

Ability to identify research problems and formulate relevant questions and hypotheses

Ability to select appropriate methods and data to investigate a research problem

Ability to discuss and present research results

Awareness of ethical implications of social research


Syllabus
1 

The indicative syllabus of this module includes the following:

  • Introduction to the main methodological approaches to the study of public relations, business and corporate communication.
  • Research design
  • Identifying research problems and formulating research questions
  • Relevant literature selection and construction of a literature review
  • Developing a theoretical framework
  • Sampling and data collection
  • Case study analysis
  • Textual and discourse analytic approach
  • Questionnaires, interviews, and surveys
  • Basic quantitative methods for data analysis
  • Results interpretation and presentation 
  • Ethical issues in social research
  • Writing scientific articles (absract, research questions and hypothesis, literature, discussion of results, conclus ions)

Teaching and Learning Strategies

Lecture/seminar - lessons devoted to (a) teaching research principles, theories and methods; (b)analysis and assessment of methods in scientific papers

Teaching Schedule
  Lectures Seminars Tutorials Lab Practicals Fieldwork Placement Other TOTAL
Study Hours           40
lessons devoted to (a) teaching research principles, theories and methods; (b)analysis and assessment of methods in scientific papers
40
Timetable (if known)              
Private Study 160
TOTAL HOURS 200

Assessment
EXAM Duration Timing
(Semester)		 % of
final
mark		 Resit/resubmission
opportunity		 Penalty for late
submission		 Notes
             
CONTINUOUS Duration Timing
(Semester)		 % of
final
mark		 Resit/resubmission
opportunity		 Penalty for late
submission		 Notes
Coursework  2500-3000 words  2  100  Yes  Standard UoL penalty applies  Essay based on theoretical and practical questions Notes (applying to all assessments) - none 

Recommended Texts
Reading lists are managed at readinglists.liverpool.ac.uk. Click here to access the reading lists for this module.
Explanation of Reading List: