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Module Details
The information contained in this module specification was correct at the time of publication but may be subject to change, either during the session because of unforeseen circumstances, or following review of the module at the end of the session. Queries about the module should be directed to the member of staff with responsibility for the module.
Title DIGITAL MEDIA AND COMMUNICATION DESIGN
Code COMM502
Coordinator Dr CD Haslop
Communication and Media
Craig.Haslop@liverpool.ac.uk
Year CATS Level Semester CATS Value
Session 2017-18 Level 7 FHEQ First Semester 20

Aims

The module aims at

  • providing students with an adequate level of literacy in online communication, including the pontentialities offfered by digital media to improve strategic communication and the impact of digital media on business and governmental communications
  • introduce students to relevant applications of digital media in the business sector as well as the fields of public administration, non-profit organizations and international cooperation.
  • teaching students how to exploit digital media to design effective communication strategies
  • offering students the opportunity to develop a proje ct of online communication design.

Learning Outcomes

Advanced understanding of the main theories of online communication, the main domain of application of digital media and the relation throughout history between ICT development and society

Acquire familiarity with a wide range of digital media and gain awareness of their impact on strategic communication in different contexts

Be able to provide advice on how an organisation can use digital media effectively for stakeholder engagement, product and service promotion and crisis response strategies.

Advanced and critical knowledge of the process of design and development of an online communication-based strategic messages.

Syllabus
1 

The module includes the following topics:

  • Theories on diffusion and adoption of new ICT.
  • Social media and Web 2.0: functions and uses.
  • Digital marketing strategy: online marketplace analysis, B2C and B2B digital marketing, evaluation of digital performance
  • Digital and social media for crisis communication
  • Domains of online communication:
    • E-government
    • E-health,
    • E-tourism,
    • Information and Communication Technologies for Development (ICT4D).
  • Designing strategic online messages, campaign planning for digital media.

Teaching and Learning Strategies

Lecture - Taught lessons are meant to introduce and explain theories and concepts to the students

Group Project - Scheduled hours will be spent to give instructions to the students, discuss common problems and to the final presentation of the project. Unscheduled hours will be spent for tutoring sections where the teaching staff assists and advises student groups in the development of their project

Teaching Schedule
  Lectures Seminars Tutorials Lab Practicals Fieldwork Placement Other TOTAL
Study Hours 20
Taught lessons are meant to introduce and explain theories and concepts to the students
        20
Scheduled hours will be spent to give instructions to the students, discuss common problems and to the final presentation of the project. Unscheduled hours will be spent for tutoring sections where the teaching staff assists and advises student groups in the development of their project
40
Timetable (if known)              
Private Study 160
TOTAL HOURS 200

Assessment
EXAM Duration Timing
(Semester)		 % of
final
mark		 Resit/resubmission
opportunity		 Penalty for late
submission		 Notes
             
CONTINUOUS Duration Timing
(Semester)		 % of
final
mark		 Resit/resubmission
opportunity		 Penalty for late
submission		 Notes
Coursework  2500-3000 words  1  60  Yes  Standard UoL penalty applies  Written essay based on assigned questions  
Practical Assessment  60 minutes  1  40  Yes  Standard UoL penalty applies  Presentation of the group project Notes (applying to all assessments) - none 

Recommended Texts
Reading lists are managed at readinglists.liverpool.ac.uk. Click here to access the reading lists for this module.
Explanation of Reading List: