Unlocking Opportunities: Building an Effective Outreach Strategy

Friday, 24 May, 2024 - 1:30 PM

Format: Online Workshop (2 hours 30 minutes) - UoL & Public

In this workshop, you will gain insights on crafting effective outreach strategies.

Today's researchers require skills beyond scientific expertise to navigate and excel in their careers, whether in academia or other professional spheres. The evolving communication channels, digital tools, and social media platforms will reshape how scientists present their findings and cultivate international networks involving policymakers and industry leaders. Outreach acts as the bridge linking research with society, enhancing its visibility and impact.
Developing a scientific outreach strategy extends beyond technical excellence and scientific merit. Therefore, as a researcher, starting early in their career is crucial to nurturing communication and networking skills and engaging with the public through press releases or social media. Additionally, an outreach strategy, including personal profile branding, will enhance future career opportunities and enable pivoting into new career trajectories.
Join this workshop for insights into crafting an effective outreach strategy. Discover its significance for your research journey, whether you remain in academia or transition to other professional domains.

Facilitators: Ass. Prof Tina Persson, CEO | Coach & Trainer, ICF Certified PCC Coach

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Aimed at

Knowledge and skill axis

Innovation Theme(s)

RDF Domain(s)