2024
Measuring Media Tactics to Improve Propaganda Strategies: The British Wartime Social Survey and ‘Publicity in Reverse’, 1941-45 (Chapter)
Maartens, B. (2024). Measuring Media Tactics to Improve Propaganda Strategies: The British Wartime Social Survey and ‘Publicity in Reverse’, 1941-45. In M. Cronqvist, F. M. Norén, & E. Stjernholm (Eds.), Media Tactics in the Long Twentieth Century (First ed.). Palgrave.
2023
'Picturing Military Service: The Emotional Appeal of Army Recruitment' (Media)
Maartens, B. (2023). 'Picturing Military Service: The Emotional Appeal of Army Recruitment'. [Source: Thinking Through Photography]. Retrieved from https://www.source.ie/archive/issue111/is111editorial.php
‘What’s Your Warrior?’ Selling Service in the United States Army using Social Media, Superheroes, and Computer Games (Chapter)
Maartens, B. (2023). ‘What’s Your Warrior?’ Selling Service in the United States Army using Social Media, Superheroes, and Computer Games. In D. Lilleker, & A. Veneti (Eds.), Edward Elgar Research Handbook in Visual Politics (First ed., pp. 321-333). Cheltenham: Edward Elgar.
2021
For ‘Common Christianity’: War, Peace and the Campaign of the Irish Recruiting Council, 1918 (Journal article)
Maartens, B. (2021). For ‘Common Christianity’: War, Peace and the Campaign of the Irish Recruiting Council, 1918. The English Historical Review, 136(579), 364-394. doi:10.1093/ehr/ceab092DOI: 10.1093/ehr/ceab092
Maartens, B. J. (2021). For ‘Common Christianity’: War, Peace and the Campaign of the Irish Recruiting Council, 1918. The English Historical Review, 135(778).
2020
Narratives of Service, Sacrifice and Security: Reflecting on the Legacy of Military Recruitment (Chapter)
Maartens, B. J. (2020). Narratives of Service, Sacrifice and Security: Reflecting on the Legacy of Military Recruitment. In Propaganda and Public Relations in Military Recruitment: Promoting Military Service in the 20th and 21st Centuries. Oxon: Routledge.
Propaganda and Public Relations in Military Recruitment: Promoting Military Service in the 20th and 21st Centuries (Book)
Maartens, B. J., & Bivins, T. (Eds.) (2020). Propaganda and Public Relations in Military Recruitment: Promoting Military Service in the 20th and 21st Centuries (First ed.). Oxon: Routledge.
Your Country(s) Need You! The Case for a Global Analysis of Military Recruitment Campaigning (Chapter)
Maartens, B. J. (2020). Your Country(s) Need You! The Case for a Global Analysis of Military Recruitment Campaigning. In Propaganda and Public Relations in Military Recruitment: Promoting Military Service in the 20th and 21st Centuries (First ed.). Routledge.
Your Media Need You! How Recruiters Use Advertising, Public Relations and Propaganda to Promote Service and Allegiance (Chapter)
Maartens, B. (2020). Your Media Need You! How Recruiters Use Advertising, Public Relations and Propaganda to Promote Service and Allegiance. In Propaganda and Public Relations in Military Recruitment: Promoting Military Service in the 20th and 21st Centuries. Oxon: Routledge.
‘It’s Like a Good School, Only Better’: Recruiting Boys to the British Armed Forces under the First Attlee Government, 1946-50 (Chapter)
Maartens, B. J. (2020). ‘It’s Like a Good School, Only Better’: Recruiting Boys to the British Armed Forces under the First Attlee Government, 1946-50. In Propaganda and Public Relations in Military Recruitment: Promoting Military Service in the 20th and 21st Centuries. Oxon: Routledge.
Maartens, B. (2020). Your Country Needs You? Advertising, Public Relations and the Promotion of Military Service in Peacetime Britain. MEDIA WAR AND CONFLICT, 13(2), 213-233. doi:10.1177/1750635219828774DOI: 10.1177/1750635219828774
2019
Maartens, B. (2019). ‘What the country wanted’: The houses of parliament, the press and the origins of media management in Britain, c. 1780–1900. Public Relations Review, 45(2), 227-235. doi:10.1016/j.pubrev.2018.03.005DOI: 10.1016/j.pubrev.2018.03.005
'A Very Great Ignorance of Life in the Services': Recruiting Minors for the British Armed Forces under the Post-War Attlee Governments, 1945-51 (Conference Paper)
Maartens, B. J. (2019, July 16). 'A Very Great Ignorance of Life in the Services': Recruiting Minors for the British Armed Forces under the Post-War Attlee Governments, 1945-51. In International Media and History Association Conference. University of Northumbria.
2018
Maartens, B. (2018). Modernizing the Military: Promoting a New ‘Brand Image’ of the British Army, Navy, and Air Force in the Post-National Service Era, 1957–63. War in History, 26(3), 406-429. doi:10.1177/0968344517722814DOI: 10.1177/0968344517722814
2017
'What the Country Wanted': A Brief History of Official Press Relations in the United Kingdom, c. 1800-1950 (Conference Paper)
Maartens, B. J. (2017, July 5). 'What the Country Wanted': A Brief History of Official Press Relations in the United Kingdom, c. 1800-1950. In International History of Public Relations Conference. University of Bournemouth.
For 'Common Christianity'?: Recruiting to the British Armed Forces in Ireland Before and After the Easter Rising, 1914-19 (Conference Paper)
Maartens, B. J. (2017, July 5). For 'Common Christianity'?: Recruiting to the British Armed Forces in Ireland Before and After the Easter Rising, 1914-19. In International History of Public Relations Conference. University of Bournemouth.
2016
Maartens, B. (2016). From Propaganda to ‘Information’: Reforming Government Communications in Britain. Contemporary British History, 30(4), 542-562. doi:10.1080/13619462.2016.1162157DOI: 10.1080/13619462.2016.1162157
Maartens, B. (2016). The Great War, military recruitment and the public relations work of the Parliamentary Recruiting Committee, 1914–1915. Public Relations Inquiry, 5(2), 169-185. doi:10.1177/2046147x16644004DOI: 10.1177/2046147x16644004
2015
'To Encourage, Inspire and Guide': National Service, the People’s War and the
Promotion of Civil Defence in Interwar Britain, 1938-1939 (Journal article)
Maartens, B. (2015). To Encourage, Inspire and Guide. Media History, 21(3), 328-341. doi:10.1080/13688804.2015.1053386DOI: 10.1080/13688804.2015.1053386
The Great War, Military Recruitment and the Public Relations Work of the Parliamentary Recruiting Committee, 1914-15 (Conference Paper)
Maartens, B. J. (2015, June 22). The Great War, Military Recruitment and the Public Relations Work of the Parliamentary Recruiting Committee, 1914-15. In International History of Public Relations Conference. University of Bournemouth..
