Professor Michael Haenlein PhD
Chair in Responsible Research in Marketing Marketing (ULMS)
- Work email M.Haenlein@liverpool.ac.uk
Research
Research Overview
His research interest and expertise deal with analyzing the impact of new technologies on firms and consumers. He has examined issues such as video gaming, mobile gaming, artificial intelligence, social media, and influencer marketing. Haenlein has published over 50 articles in academic and practitioner-oriented journals. He received the 2021 Jan-Benedict Steenkamp Award for long-term impact and several Best Paper awards.
He counts among the top 30 most cited marketing academics worldwide, based on Google Scholar. Michael is part of the editorial or advisory boards of the Journal of Marketing, International Journal of Research in Marketing, Journal of Interactive Marketing, Journal of Retailing, and the California Management Review.