Dr Lixian Qian BSc, MSc, PhD, FHEA

Professor Qian’s current research focuses on marketing analytics in various areas, including low carbon innovation adoption and diffusion, Innovative business model, data-driven marketing strategies, energy and environmental sustainability.

His research has been funded twice by the General Programme of National Natural Science Foundation of China (NSFC).
- Adoption and Diffusion of New Energy Vehicles: the Unified View of Electrification, Sharing and Connected-Autonomous Driving, General Programme, National Natural Science Foundation of China (2020-2023)
- Theoretical and Empirical Studies on the Dynamic Diffusion of Low Carbon Innovations: the Perspective of Socio-technical System Evolution, General Programme, National Natural Science Foundation of China (2016-2019)