2024
Dao, H. M., Bhoumik, K., & Igarashi, R. (n.d.). Whether and How Prepurchase Word of Mouth Affects Postpurchase Word of Mouth. Journal of Interactive Marketing. doi:10.1177/10949968241227923DOI: 10.1177/10949968241227923
2023
Like A Robot: The Effect of Political Ideology on Consumer Response to Employee Agency Control (Conference Paper)
Dao, H., Theotokis, A., & Brakus, J. (2023). Like A Robot: The Effect of Political Ideology on Consumer Response to Employee Agency Control. In THE 18TH INTERNATIONAL RESEARCH SYMPOSIUM ON SERVICE EXCELLENCE IN MANAGEMENT (QUIS18). Hanoi, Vietnam.
Can Prepurchase Word of Mouth Affect Postpurchase Word of Mouth? The Role of Interpersonal Closeness in Online Review Sharing (Conference Paper)
Dao, H., Bhoumik, K., & Igarashi, R. (2023). Can Prepurchase Word of Mouth Affect Postpurchase Word of Mouth? The Role of Interpersonal Closeness in Online Review Sharing. In Proceedings of the European Marketing Academy.
2022
Treating Employees like Robots: The Effect of Political Ideology on Consumer Response to Employee Agency Control (Conference Paper)
Dao, H., Theotokis, A., & Brakus, J. J. (2022). Treating Employees like Robots: The Effect of Political Ideology on Consumer Response to Employee Agency Control. In European Marketing Academy Annual conference (EMAC 2022).
2021
Dao, H. M., & Theotokis, A. (2021). Self-Service Technology Recovery: The Effect of Recovery Initiation and Locus of Responsibility. Journal of Interactive Marketing, 54, 25-39. doi:10.1016/j.intmar.2020.09.001DOI: 10.1016/j.intmar.2020.09.001
2020
Consumer Response to Dehumanization of Frontline Employees: The Role of Political Ideology (Conference Paper)
Dao, H., Theotokis, A., & Brakus, J. J. (2020). Consumer Response to Dehumanization of Frontline Employees: The Role of Political Ideology. In 2020 Annual Winter Conference Society for Consumer Psychology.
