Course details
- Full-time: 12 months
- Part-time: 24 months
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This programme will equip you with theoretical and practical knowledge of digital marketing and analytics and provide a solid understanding of digital marketing concepts, trends, and methodologies.
Advancements in digital technologies and data analytics are continuously changing the marketing scene. Companies in all sectors employ digital techniques and insights from marketing analytics to build stronger relations with consumers and improve their performance. This increases the demand for skilled marketers who can navigate the digital environment, effectively utilise digital technologies, and make strategic data-driven decisions.
Through this programme, you will appreciate the importance of marketing analytics and its role in creating business opportunities. You will also gain practical problem-solving skills through an in-depth study of real-life case studies.
In addition to field-specific knowledge, you will receive rigorous training in research methods, data analysis techniques, critical thinking, and the use of analytics toolkits. You will have the opportunity to culminate this learning in your final Dissertation at the end of the programme which may take the form of an academic piece of research of your choosing, or instead be more applied in scope as a lengthier piece of analytical writing connected with direct business outcomes.
The Management School has a range of additional funding opportunities for outstanding master’s students, including the Management School (ULMS) Excellence Scholarship which offers tuition fee discounts of 50%. Eligibility and more information can be found on the School’s scholarship pages.
The University of Liverpool Management School is one of an elite group of institutions worldwide to hold the gold standard ‘triple-crown’ accreditation from AACSB, AMBA and EQUIS.
Discover what you'll learn, what you'll study, and how you'll be taught and assessed.
All modules are to be taken on a required basis, there are no optional modules.
All modules are to be taken on a required basis, there are no optional modules.
Students are required to select one module.
Delivery of the programme syllabus is via online material, lectures, tutorials, practical tasks, interactive activities, case studies, and project work.
Lectures provide the principal approach to imparting subject knowledge and constitute most of the formal contact time with students.
A significant amount of case-study material and practical work is included in the programme in order to demonstrate the application of principles and theories delivered within the main lecture programme.
The practical elements of the programme take the form of both group-based and individual or self-directed exercises.
Following semester two you will complete either the Dissertation or Strategy, Planning and Implementation module with the support of an academic supervisor.
Teaching time will account for an average of 10 hours per week and you should anticipate an additional 24 hours of self-directed study and group work per week.
In semester one and two, you will take modules totalling 120 credits. The Dissertation or Strategy, Planning and Implementation module completed during the summer period is worth 60 credits and students will be supported by their academic supervisor.
Students are required to complete 180 credits to achieve a full MSc.
Subject to meeting specific criteria outlined by the University, students will graduate with a Pass, Merit or Distinction.
Assessment tasks are varied and some may be designed specifically to meet the learning outcomes of a particular programme of study, but students can expect to be assessed via coursework, essay, group work, presentations, case studies, reports and examinations. The weighting of individual components will vary from one module to another. All assessment information is included within the module specification.
We have a distinctive approach to education, the Liverpool Curriculum Framework, which focuses on research-connected teaching, active learning, and authentic assessment to ensure our students graduate as digitally fluent and confident global citizens.
This programme is delivered by the triple-accredited University of Liverpool Management School.
The School has a thriving international master’s community with a comprehensive, interdisciplinary programme of social and extra-curricular events and dedicated careers and employability support.
From arrival to alumni, we’re with you all the way:
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Graduates of MSc Digital Marketing and Analytics will be equipped with the knowledge, skills, awareness, and confidence to meet the dynamic demands of employers.
They will be well-rounded marketers, equipped with a broad understanding of the competitive business environment and cutting-edge marketing practices, the ability to make strategic marketing decisions, and analysis skills.
From day one, you will have access to a specialist, in-house postgraduate careers team and have access to one-to-one careers guidance, workshops, seminars, and employability initiatives.
Graduates will gain the necessary skills to integrate into professional life in a marketing-related career including:
Your tuition fees, funding your studies, and other costs to consider.
UK fees (applies to Channel Islands, Isle of Man and Republic of Ireland) | |
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Full-time place, per year | £14,000 |
Part-time place, per year | £7,000 |
International fees | |
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Full-time place, per year | £30,000 |
Part-time place, per year | £15,000 |
Tuition fees cover the cost of your teaching and assessment, operating facilities such as libraries, IT equipment, and access to academic and personal support.
If you're a UK national, or have settled status in the UK, you may be eligible to apply for a Postgraduate Loan worth up to £12,167 to help with course fees and living costs. Learn more about fees and funding.
We understand that budgeting for your time at university is important, and we want to make sure you understand any course-related costs that are not covered by your tuition fee. This could include buying a laptop, books, or stationery.
Find out more about the additional study costs that may apply to this course.
We offer a range of scholarships and bursaries that could help pay your tuition and living expenses.
We've set the country or region your qualifications are from as United Kingdom. Change it here
The qualifications and exam results you'll need to apply for this course.
We've set the country or region your qualifications are from as United Kingdom. Change it here
Your qualification | Requirements |
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Postgraduate entry requirements |
We accept a 2:2 honours degree from a UK university, or an equivalent academic qualification from a similar non-UK institution. The MSc Marketing is suitable for graduates of any discipline and assumes no prior knowledge of marketing, and is, therefore, not suitable for applicants with a first degree in Marketing. Non-graduates with very extensive professional experience and/or other prior qualifications may also be considered.
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International qualifications |
If you hold a bachelor’s degree or equivalent, but don’t meet our entry requirements, you could be eligible for a Pre-Master’s course. This is offered on campus at the University of Liverpool International College, in partnership with Kaplan International Pathways. It’s a specialist preparation course for postgraduate study, and when you pass the Pre-Master’s at the required level with good attendance, you’re guaranteed entry to a University of Liverpool master’s degree. |
You'll need to demonstrate competence in the use of English language, unless you’re from a majority English speaking country.
We accept a variety of international language tests and country-specific qualifications.
International applicants who do not meet the minimum required standard of English language can complete one of our Pre-Sessional English courses to achieve the required level.
English language qualification | Requirements |
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IELTS | 6.5 overall, with no component below 6.0 |
TOEFL iBT | 88 overall, with minimum scores of listening 19, writing 19, reading 19 and speaking 20. TOEFL Home Edition not accepted. |
Duolingo English Test | 120 overall, with no component below 105 |
Pearson PTE Academic | 61 overall, with no component below 59 |
LanguageCert Academic | 70 overall, with no skill below 65 |
PSI Skills for English | B2 Pass with Merit in all bands |
INDIA Standard XII | National Curriculum (CBSE/ISC) - 75% and above in English. Accepted State Boards - 80% and above in English. |
WAEC | C6 or above |
Do you need to complete a Pre-Sessional English course to meet the English language requirements for this course?
The length of Pre-Sessional English course you’ll need to take depends on your current level of English language ability.
Find out the length of Pre-Sessional English course you may require for this degree.
Discover more about the city and University.
Liverpool bursts with diversity and creativity which makes it ideal for you to undertake your postgraduate studies and access various opportunities for you and your family.
To fully immerse yourself in the university experience living in halls will keep you close to campus where you can always meet new people. Find your home away from home.
Discover what expenses are covered by the cost of your tuition fees and other finance-related information you may need regarding your studies at Liverpool.
Have a question about this course or studying with us? Our dedicated enquiries team can help.
Last updated 11 December 2024 / / Programme terms and conditions