18+ Ending Child Marriages in Southern Africa

Description

A 'Pinkification campaign done in Maputo, Maxixe and Inhambane - pink billboards, buses and mural paintings visible throughout cities.

Motive

Part of campaign to raise awareness on negative aspects of child marriage, to empower girls and change gender norms and practices that drive child marriage, PIM uses media forum to raise awareness, reflect on how media portrays women/girls and discuss role of media in empowering them.

Context

Plan International Mozambique is running 18+ Ending Child Marriage project, also done training sessions for staff, partners, gov reps, schools, etc. on sexual and reproductive health rights.