Photo of Mrs Natasha Clennell

Mrs Natasha Clennell

Lecturer Marketing (ULMS)

Publications

2020

Customer experience driven business model innovation (Journal article)

Keiningham, T., Aksoy, L., Bruce, H. L., Cadet, F., Clennell, N., Hodgkinson, I. R., & Kearney, T. (2020). Customer experience driven business model innovation. JOURNAL OF BUSINESS RESEARCH, 116, 431-440. doi:10.1016/j.jbusres.2019.08.003

DOI: 10.1016/j.jbusres.2019.08.003