Photo of Miss Lucinda Naylor

Miss Lucinda Naylor

Marketing and Recruitment Officer (Postgraduate Taught) Management School


Personal Statement

I joined the Management School's Marketing, Recruitment, Communications and Events (MRCE) team in autumn 2019 as the lead for PGT marketing. My role focuses on recruiting a diverse and talented pool of students to our portfolio of MSc programmes through targeted advertising campaigns, developing print and digital marketing materials, enhancing our profile and search positioning, and hosting recruitment events. Alongside this, I provide PGT recruitment data analysis, market/competitor research, and contribute to developing the PGT fees and scholarship proposals.

Prior to my role at ULMS, I worked for the University's central Development and Alumni Relations team since 2008 as their Communications Officer, managing stakeholder and fundraising comms and marketing campaigns, including the University's annual 'Alumni' magazine.