The Legacy of the Beatles
Research on the legacy of the Beatles and its economic and cultural value for Liverpool is being conducted by a team of researchers from the IPM, the Institute of Cultural Capital (Universities of Liverpool and Liverpool John Moores) and the European Institute of Urban Affairs (Liverpool John Moores). Mike Jones (IPM) has contributed research on the cultural value of the Beatles, which included investigating gaps in the current tourism offer and the potential value of the band should these gaps be filled. The resulting report considers additional benefits of being linked to the Beatles 'brand' and their impact on the global reputation of the city.
“Helping Liverpool understand and make best use of its cultural capital is a major aim of the Institute of Cultural Capital and we are excited to be working with colleagues across both Universities and the city on this project.” (Simeon Yates, Director, Institute of Cultural Capital)